What’s the secret to creating and retaining more generous donors? The answer may not be easy, but it’s definitely simple: Make them happy. That’s the word from Mark Rovner, founder and principal at Sea Change Strategies, speaking at the 2016 Best Friends National Conference. The reason it’s not easy, he said, is because statistics for donor… Learn More
When the Charleston Animal Society faced a massive scandal after years of high kill rates in the shelter, it might have been the end of the line. Thanks to the courage to recognize and act on its Aha! Moments, the organization and the community it serves have never been more in sync, and the animals… Learn More
What animal organization doesn’t need more money? None, right? But here’s a follow-up question: What animal organization loves to apply for grants? The same answer probably applies! If the grant process scares or confuses you, you’re not alone. But you’re not friendless, either. At the 2015 Best Friends National Conference, Mandy Pearce of Funding for… Learn More
Is your shelter or rescue group missing out on one of the most powerful forms of support animal lovers can offer, the donation in memory of a lost loved one? This Sunday is National Pet Memorial Day, a day for those who have lost beloved companion animals to honor their memories. But it’s also a… Learn More
You probably consider your shelter or rescue group to be a nonprofit organization. But when you identify what category your Facebook page should be listed in, is that the designation you choose? The first reason you might want to list yourself as a nonprofit rather than a pet service, community or animal shelter is this:… Learn More
In 2012, a new charitable event exploded on the scene: Giving Tuesday, a day dedicated to the power of grassroots philanthropy and cause support. More than 10,000 organizations participated last year. Find out how your organization can take advantage of the donation power of this worldwide event in a free webinar from CharityHowTo on Wednesday,… Learn More
Are you making it hard for people to give money to your animal organization? If you’ve ever watched a real estate show on HGTV and seen home stagers go through a house that’s about to go on the market, you’ve probably wanted to yell at the homeowners. Dirty dishes in the sink, unmade beds, clutter… Learn More
The only thing worse than asking your supporters for money all the time is not asking them often enough. No one wants to get hit over the head with fundraising pleas all the time, no matter how much they support a cause. But almost never asking your supporters for donations can backfire, too. There’s a… Learn More
Does the idea of having millions of dollars to help animals seem out of reach for your shelter or rescue group?
More than 80 percent of nonprofit organizations are losing out on donations because they’re using outdated websites to handle donations.