Is it possible for animal organizations to increase their revenue from email by 80 percent over the previous year? Absolutely. Just ask Sue Citro, chief digital officer for Best Friends Animal Society. In her presentation at the 2016 Best Friends National Conference, Citro shared how they increased their email revenue a whopping 82 percent year… Learn More
What’s wrong with how your animal organization is using email? Even in the age of social media, email is the most effective way to communicate with your supporters online. But email marketing databases naturally degrade by about 22.5 percent every year, because people have unsubscribed or because they’ve changed email addresses. How can you fight… Learn More
In these days of social media, some rescue groups and shelters forget just how important an email strategy is. Does your organizatation have one? “Email is something that you’re always testing. It’s never solved,” said Amy Starnes, online fundraising manager for Best Friends Animal Society. “One important thing to remember, no matter what kind of… Learn More
Are your supporters eagerly opening every email your shelter or rescue group sends? If not, you may want to try these tips.