You may have seen the trend of “bad” (or in some cases, good) pet portraits from animal well-being (welfare) organizations on social media. For those unfamiliar with it, a donation is made and in return, a portrait of the donors’ pet is drawn. How good the portrait is depends on the artist assigned to it.… Learn More

Fundraising is a crucial aspect for animal well-being (welfare) organizations to continue their mission of providing services for people and pets. Successful fundraisers bring in the necessary funds to cover the costs of medical care, food, shelter, and other essential needs. That’s why this month’s resource drive on Maddie’s® Pet Forum is all about fundraising!… Learn More

This is a follow up to the blog post shared a few weeks ago, How your animal organization can better connect with the community it supports. In a recent post, Elijah Brice-Middleton, Executive Director of Plainfield Area Humane Society (PAHS) in New Jersey, shared how grassroots marketing can help your animal organization better connect with… Learn More

This guest post is written by Caitlin Daly, Vice President and Chief Operating Officer at Lollypop Farm. In a recent interview, she stressed the importance of end-of-year mailer (appeals). We asked her if it was too late to send one, and while it’s cutting it close, it can be done! Below are her tips.  [Note: This originally… Learn More

Is your organization looking for new ways to fundraise? It’s safe to say that the COVID-19 pandemic has prompted animal shelters and rescue organizations to pivot and evolve in all areas ranging from adoptions to operations – including fundraising. The pandemic has created economic uncertainty for many, so we thought we’d share this free fundraising… Learn More

Sometimes even the goofiest or tiniest incentive can get a donor to open up their pocket book. You might be surprised how quickly donations can add up. The best part is, you can enlist your volunteers to help with many of them! During the webcast Million Cat Challenge webcast, Flattening the kitten curve while spay/neuter is… Learn More

Have you struggled with coming up with new events to draw your community in and raise money? Julie Barger, Director of Development at Lynchburg Humane Society (LHS) has some ideas for you. We attended her session, Unique fundraising events to engage your community at Humane Society of the United States (HSUS) Animal Care Expo in… Learn More

We know how important it is to acknowledge people who choose to donate their hard-earned money to your shelter or rescue or organization. But how can you do it in a cost-effective manner? In a recent Wired Impact blog post, the nonprofit website design company laid out some incentives nonprofits can offer their donors. But… Learn More

Every animal shelter or rescue organization could use more money, right? One of the most important tools for the care and cultivation of donors is one that comes after they make their first gift: the thank you. Here’s how you can knock yours out of the park. Making sure a donor “thank you” email is… Learn More

If you were hoping Facebook would put a nonprofit advertising program in your animal organization’s stocking this Christmas, you’ll be disappointed. But there’s a lot to love about what the social media behemoth just did to help charities, including animal nonprofits, raise money. Prior to last month, Facebook took a cut of 5 percent off… Learn More