May the Force (and social media) be with your pet adoption promotions

Can Star Wars excitement get pets adopted? Yes; just ask Kylo Ren Cat. When the Monmouth County SPCA noticed one of its available cats resembled the actor who played villain Kylo Ren in the most recent Star Wars film, they quickly renamed him “Kylo Ren” and hit Instagram with his photo, asking, “Tell me this… Learn More

working with cat

Using real-time social media to drive people to your adoption events

Not all promotion happens before an adoption event. Some of your most effective publicity will happen during it — if your shelter or rescue group is doing it right, that is! Here are five tips to keep you out of trouble, and the pets in luck! 1. Designate a single person to do live social… Learn More

How to get pets adopted using Twitter

Can posting on Twitter help get pets adopted, raise money for shelters and rescue groups, and recruit volunteers and foster homes? Yes, says social media consultant Christie Keith, but there’s a catch.