Veterinarians who are looking to boost their bottom lines, appeal to potential clients, and improve the health of pets in their community should consider working with rescue groups.

That’s the advice from Exceptional Veterinary Team (EVT), a professional development
newsletter published by the producers of the North American Veterinary Conference.

In an article published late last year, certified veterinary practice manager Jessica Goodman
Lee told veterinarians that rescue groups are a perfect partner for veterinarians:

There is a significant new client opportunity when rescue group pets go to permanent homes. While shelter adoptions are far more numerous, there can be exceptional added-value in the type of pet owners who adopt from a well-run rescue group.

• Their choice to become pet owners is not an impulse “purchase;” they have taken the time to fill out a lengthy application and have undergone a personal screening and home
visit.
• Very often, they sign a contract promising to provide adequate veterinary care for the life of their adoptee and agree to return the pet to the rescue group if they become unable
to do so.
• Overall, people who adopt pets from reputable rescue organizations tend to belong to a demographic that is financially stable and will make the adoptee a treasured and integral family member. In other words, they are the perfect clients.

The whole article, which includes tips on how veterinarians can reach out to rescue groups as well as working with shelters, can be read on the EVT website.