Pets are one of the best (if not the best) parts of the internet, so why not shout it from the rooftops how much you love them? Today’s the perfect day to do it – it’s Celebrate Shelter Pets Day! This year marks the 10th anniversary of Celebrate Shelter Pets Day. Started in 2009 by The… Learn More

Instead of hitting the mall the Friday after Thanksgiving (also known as Black Friday), why don’t you stay home or hit the park with your pet? We affectionately refer to this day as #PetFriday, which we declared back in 2015, after being inspired by REI’s #OptOutside campaign.   So what will you do with your best pal? Eat… Learn More

Summers in Nashville are notoriously hot and humid, and this July day was no exception. The temperature hit 94 degrees before noon. Right around that time at Nashville Humane Association (NHA), the power went out. It didn’t take long for the building to begin steaming up. Animals began to pant in the heat. The power… Learn More

What’s cuter than five floppy-eared puppies? How about five floppy-eared puppies being wheeled around in a cart? Nebraska Humane Society found a way to keep their puppies safe, work more efficiently and provide joy with an impromptu puppy parade, just by creating the puppy cart. Now, the puppies can be brought to different areas in… Learn More

No animal organization wants to come across as spammy. In fact, on some social networks such as Facebook, posting too frequently will work against you. But on Twitter, more is better, and so is repeating yourself. Two years ago, Twitter gave accounts the ability to re-post — known on the platform as a re-Tweet, or… Learn More

Facebook has been implementing so many changes recently that it’s hard to keep track. What does your animal shelter or rescue organization need to know? No, it’s not your imagination: Engagement is down for most Facebook pages. Some types of page are hit harder than others, and unfortunately, there’s no good data for how Facebook’s algorithm… Learn More

Recent updates to Instagram will make it easier for shelters and rescue groups to get out the message about their animals and their organization. The first change is the long-requested ability to schedule Instagram posts in advance. If you’re saying to yourself, “Couldn’t we already schedule Instagram posts?”, yes, you could… sort of. Although you… Learn More

If you were hoping Facebook would put a nonprofit advertising program in your animal organization’s stocking this Christmas, you’ll be disappointed. But there’s a lot to love about what the social media behemoth just did to help charities, including animal nonprofits, raise money. Prior to last month, Facebook took a cut of 5 percent off… Learn More

Getting more pets adopted can be more fun than anything else you can do from your chair — and today, we’re proving it! Today, Thursday, December 7, is the The Shelter Pet Project‘s Eighth Annual Celebrate Shelter Pets Day. Originally designated “Shelter Pets Take Over Facebook Day,” its goal was to encourage people to share… Learn More

It’s not your imagination: Facebook is getting tougher for animal welfare organizations, nonprofits, and anyone else who operates a Facebook page. While over the last several years Facebook has emerged as a vibrant platform for promoting pet adoption and reuniting lost pets with their people, recent and long-term changes on the service are making it… Learn More