No animal organization wants to come across as spammy. In fact, on some social networks such as Facebook, posting too frequently will work against you. But on Twitter, more is better, and so is repeating yourself. Two years ago, Twitter gave accounts the ability to re-post — known on the platform as a re-Tweet, or… Learn More

Facebook has been implementing so many changes recently that it’s hard to keep track. What does your animal shelter or rescue organization need to know? No, it’s not your imagination: Engagement is down for most Facebook pages. Some types of page are hit harder than others, and unfortunately, there’s no good data for how Facebook’s algorithm… Learn More

Recent updates to Instagram will make it easier for shelters and rescue groups to get out the message about their animals and their organization. The first change is the long-requested ability to schedule Instagram posts in advance. If you’re saying to yourself, “Couldn’t we already schedule Instagram posts?”, yes, you could… sort of. Although you… Learn More

If you were hoping Facebook would put a nonprofit advertising program in your animal organization’s stocking this Christmas, you’ll be disappointed. But there’s a lot to love about what the social media behemoth just did to help charities, including animal nonprofits, raise money. Prior to last month, Facebook took a cut of 5 percent off… Learn More

Getting more pets adopted can be more fun than anything else you can do from your chair — and today, we’re proving it! Today, Thursday, December 7, is the The Shelter Pet Project‘s Eighth Annual Celebrate Shelter Pets Day. Originally designated “Shelter Pets Take Over Facebook Day,” its goal was to encourage people to share… Learn More

It’s not your imagination: Facebook is getting tougher for animal welfare organizations, nonprofits, and anyone else who operates a Facebook page. While over the last several years Facebook has emerged as a vibrant platform for promoting pet adoption and reuniting lost pets with their people, recent and long-term changes on the service are making it… Learn More

The Nonprofit Technology Network (NTEN) has teamed up with nonprofit social media expert Debra Askanase to develop three free workbooks designed to help mission-driven organizations develop and implement a social media program for their organization. Askanase is the founder of digital consulting firm Community Organizer 2.0, specializing in online strategy and digital engagement for mission-driven… Learn More

Animal adoption organizations can add this to the “conventional wisdom is often wrong” list: Shorter posts aren’t always better on Facebook — at  least, depending on your definition of “short.” Facebook is a powerful tool allowing shelters and rescue groups to get pets adopted, recruit foster homes and volunteers, reunite lost pets with their families… Learn More

Instagram has been changing. Is your shelter or rescue group getting everything out of it that you can? Earlier this year, Instagram began making changes designed to appeal to businesses. It created new “business profiles” similar to and connected with Facebook pages. It added analytics called, just like Facebook’s, “Insights.” It created a “Contact” button… Learn More

Does your animal organization use Pinterest? If not, it might be time to try. And if you try, be sure to use Pinterest’s analytics to make sure you’re getting results that will make your time on the site worthwhile for your organization and for the animals. Most rescue groups and animal shelters use Facebook, and… Learn More