cuddling dogs

How to develop and grow relationships with the media

This guest blog was written by Emmy-winning television journalist Nikki Reck, now Public Information Officer for Pima Animal Care Center in Tucson, AZ. It’s a situation that many shelters understand – Agatha and Jukebox were a pair of big dogs that sat at Pima Animal Care Center for months, overlooked. We couldn’t figure out why.… Learn More

Yes, you can ensure transparency while keeping marketing and adoption counseling separate

The following post is written by Kelly Duer, Maddie’s Fund® Foster Care Specialist, and Kristen Hassen-Auerbach, Director of Animal Services at Pima Animal Control Center in Tucson, AZ. In the 3 years since Kristen’s original article describing the difference between marketing and adoption counseling, we’ve seen progress toward the goal, but some questions remain. This… Learn More

DACC Field Trip

5 marketing strategies to take your shelter dog field trip program to the next level

Dozens of animal shelters and rescue organizations across the country are launching field trip programs as part of a groundbreaking nationwide study of foster care. By making it easy for their communities to participate and using innovative marketing strategies, multiple organizations have sent so many dogs on field trips that they’ve cleared their adoption floors… Learn More

Attend a Maddie’s Apprenticeship right now from the comfort of your own home

Have you ever wanted to sign up for Maddie’s® Apprenticeship Program but missed the deadline? Or don’t feel like you can skip town for several days? Or want to attend a program immediately? Now, you can attend an apprenticeship remotely and at your own pace over at Maddie’s® University. And, it’s free. We have four courses… Learn More

Start recruiting kitten fosters now with the help of these rescue pugs

Kitten season is just around the corner, and we know how overwhelming it can be. Which is why we created this kitten fostering PSA just for you! Hamilton Pug and his brother Rufus have been busy this past year running a #pugbnb for shelter kittens and cats. They wanted to show the world that fostering… Learn More

Black and white dog in bowtie

Market your shelter pets like you would your dating profile

For animal welfare organizations, it’s often difficult to balance shelter pet marketing with adoption counseling. But with some forethought, these two vital parts of the adoption process can smoothly transition from one to the next. Think of marketing your shelter pets as your Tinder profile, says Monica Frenden, Maddie’s® Director of Feline Lifesaving and Austin… Learn More

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