This guest blog was written by Emmy-winning television journalist Nikki Reck, now Public Information Officer for Pima Animal Care Center in Tucson, AZ. It’s a situation that many shelters understand – Agatha and Jukebox were a pair of big dogs that sat at Pima Animal Care Center for months, overlooked. We couldn’t figure out why.… Learn More

Doesn’t it seem like shelter dog field trip programs are taking the country by storm? We think so, and we love it! As you may recall, we are sponsoring a study that measures the effects of dog field trip programs. The response has been overwhelmingly positive and we have loved seeing all the social media… Learn More

Summers in Nashville are notoriously hot and humid, and this July day was no exception. The temperature hit 94 degrees before noon. Right around that time at Nashville Humane Association (NHA), the power went out. It didn’t take long for the building to begin steaming up. Animals began to pant in the heat. The power… Learn More

This was posted to Maddie’s Pet Forum, but we’re sharing it here in case you missed it!  Young-Williams Animal Center won 3rd place for Most Creative Program Overall in the #GetEmHomeChallenge. You can engage with the organization directly on the original forum post to ask questions, get advice and more!  In order to find adopters… Learn More

The following post is written by Kelly Duer, Maddie’s Fund® Foster Care Specialist, and Kristen Hassen-Auerbach, Director of Animal Services at Pima Animal Control Center in Tucson, AZ. In the 3 years since Kristen’s original article describing the difference between marketing and adoption counseling, we’ve seen progress toward the goal, but some questions remain. This… Learn More

Dozens of animal shelters and rescue organizations across the country are launching field trip programs as part of a groundbreaking nationwide study of foster care. By making it easy for their communities to participate and using innovative marketing strategies, multiple organizations have sent so many dogs on field trips that they’ve cleared their adoption floors… Learn More

Have you ever wanted to sign up for Maddie’s® Apprenticeship Program but missed the deadline? Or don’t feel like you can skip town for several days? Or want to attend a program immediately? Now, you can attend an apprenticeship remotely and at your own pace over at Maddie’s® University. And, it’s free. We have four courses… Learn More

Kitten season is just around the corner, and we know how overwhelming it can be. Which is why we created this kitten fostering PSA just for you! Hamilton Pug and his brother Rufus have been busy this past year running a #pugbnb for shelter kittens and cats. They wanted to show the world that fostering… Learn More

For animal welfare organizations, it’s often difficult to balance shelter pet marketing with adoption counseling. But with some forethought, these two vital parts of the adoption process can smoothly transition from one to the next. Think of marketing your shelter pets as your Tinder profile, says Monica Frenden, Maddie’s® Director of Feline Lifesaving and Austin… Learn More

Does your animal organization have a long-stay pet that seems impossible to adopt out? Nashville Humane Association shares two success stories and tips that may be just what you need. When Angel Girl was adopted from the Nashville Humane Association in 2007, she was returned to the organization in March of 2018 after her owner… Learn More