7 tips for going live on social media during shelter and rescue emergencies

Live streaming on social media platforms like Facebook and Instagram can help you create connections with supporters and get the word out quickly during shelter and rescue emergencies, but the prospect of live video can feel daunting. However, creating a successful live stream doesn’t need to be complicated.  Jennifer Held, Operations Manager for Norfolk Animal… Learn More

Please take this marketing and adoption counseling survey!

We can’t thank you enough for your support and participation in the handful of surveys we’ve sent out this winter to learn more about keeping people and pets together. We have just one more and it’s about marketing and adoption counseling. Maddie’s Fund® is interested in learning more about the methods being used by shelters… Learn More

13 questions that will help you write great pet adoption bios

This is a guest post by Arin Greenwood. Arin writes for the Human Animal Support Services project. She was previously the animal welfare editor for The Huffington Post, and is author of the novel Your Robot Dog Will Die. Fido is an 8-year-old brown female dog who needs a home. But is that how you… Learn More

How to identify your animal welfare organization’s brand

When you think of the term brand, big companies like Coca-Cola, Apple or Google might come to mind. But brands aren’t just reserved for huge corporations. Many are surprised to hear that we all have our own brands, as do the organizations we work for. Do you know what your organization’s brand is? If you… Learn More

How lessons from 2020 can inform your marketing efforts now

This is a guest post written by Caitlin Quinn, Director of Operations at HeARTs Speak. Stay tuned for part two on Thursday! It is an understatement to say we’ve all heard enough about 2020. But it’s also a year that revealed many important lessons that could help make a brighter future for the pets and people we… Learn More

Improve your marketing skills with this new self-paced course

Want to learn more about how to market your animal welfare organization, or just sharpen your skills? Now available on Maddie’s® University, The FUNdamentals of Marketing course is for you! It’s designed for people with a rudimentary understanding of marketing, who want to elevate and improve their organization’s brand, voice and audience and have FUN… Learn More

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