Today is Celebrate Shelter Pets Day!

Pets are one of the best (if not the best) parts of the internet, so why not shout it from the rooftops how much you love them? Today’s the perfect day to do it – it’s Celebrate Shelter Pets Day! This year marks the 10th anniversary of Celebrate Shelter Pets Day. Started in 2009 by The… Learn More

Instead of Black Friday, make it Pet Friday

Instead of hitting the mall the Friday after Thanksgiving (also known as Black Friday), why don’t you stay home or hit the park with your pet? We affectionately refer to this day as #PetFriday, which we declared back in 2015, after being inspired by REI’s #OptOutside campaign.   So what will you do with your best pal? Eat… Learn More

cuddling dogs

How to develop and grow relationships with the media

This guest blog was written by Emmy-winning television journalist Nikki Reck, now Public Information Officer for Pima Animal Care Center in Tucson, AZ. It’s a situation that many shelters understand – Agatha and Jukebox were a pair of big dogs that sat at Pima Animal Care Center for months, overlooked. We couldn’t figure out why.… Learn More

Yes, you can ensure transparency while keeping marketing and adoption counseling separate

The following post is written by Kelly Duer, Maddie’s Fund® Foster Care Specialist, and Kristen Hassen-Auerbach, Director of Animal Services at Pima Animal Control Center in Tucson, AZ. In the 3 years since Kristen’s original article describing the difference between marketing and adoption counseling, we’ve seen progress toward the goal, but some questions remain. This… Learn More

DACC Field Trip

5 marketing strategies to take your shelter dog field trip program to the next level

Dozens of animal shelters and rescue organizations across the country are launching field trip programs as part of a groundbreaking nationwide study of foster care. By making it easy for their communities to participate and using innovative marketing strategies, multiple organizations have sent so many dogs on field trips that they’ve cleared their adoption floors… Learn More

Attend a Maddie’s Apprenticeship right now from the comfort of your own home

Have you ever wanted to sign up for Maddie’s® Apprenticeship Program but missed the deadline? Or don’t feel like you can skip town for several days? Or want to attend a program immediately? Now, you can attend an apprenticeship remotely and at your own pace over at Maddie’s® University. And, it’s free. We have four courses… Learn More

Start recruiting kitten fosters now with the help of these rescue pugs

Kitten season is just around the corner, and we know how overwhelming it can be. Which is why we created this kitten fostering PSA just for you! Hamilton Pug and his brother Rufus have been busy this past year running a #pugbnb for shelter kittens and cats. They wanted to show the world that fostering… Learn More

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