DACC Field Trip

5 marketing strategies to take your shelter dog field trip program to the next level

Dozens of animal shelters and rescue organizations across the country are launching field trip programs as part of a groundbreaking nationwide study of foster care. By making it easy for their communities to participate and using innovative marketing strategies, multiple organizations have sent so many dogs on field trips that they’ve cleared their adoption floors… Learn More

Attend a Maddie’s Apprenticeship right now from the comfort of your own home

Have you ever wanted to sign up for Maddie’s® Apprenticeship Program but missed the deadline? Or don’t feel like you can skip town for several days? Or want to attend a program immediately? Now, you can attend an apprenticeship remotely and at your own pace over at Maddie’s® University. And, it’s free. We have four courses… Learn More

Start recruiting kitten fosters now with the help of these rescue pugs

Kitten season is just around the corner, and we know how overwhelming it can be. Which is why we created this kitten fostering PSA just for you! Hamilton Pug and his brother Rufus have been busy this past year running a #pugbnb for shelter kittens and cats. They wanted to show the world that fostering… Learn More

Black and white dog in bowtie

Market your shelter pets like you would your dating profile

For animal welfare organizations, it’s often difficult to balance shelter pet marketing with adoption counseling. But with some forethought, these two vital parts of the adoption process can smoothly transition from one to the next. Think of marketing your shelter pets as your Tinder profile, says Monica Frenden, Maddie’s® Director of Feline Lifesaving and Austin… Learn More

puppy-cart

#FeelGoodFriday: Make way for the puppy cart!

What’s cuter than five floppy-eared puppies? How about five floppy-eared puppies being wheeled around in a cart? Nebraska Humane Society found a way to keep their puppies safe, work more efficiently and provide joy with an impromptu puppy parade, just by creating the puppy cart. Now, the puppies can be brought to different areas in… Learn More

Fall dog

Maddie Monthly: Our top stories of November

Last month was a busy one (aren’t they all?), so we wanted to make sure you didn’t miss some of the popular Chew on This blog posts from November. Here you go! Foster pet marketing guide Download, save, print or share our thorough foster marketing guide. This guide has everything a foster caregiver could possibly… Learn More

chicago police cat

#FeelGoodFriday: There’s a new sheriff in town

We all know that police departments have K-9 officers, but why should dogs get all the glory? That’s no longer the case at one Chicago precinct. Gizmo the cat recently became part of the department’s community outreach program. The 8-year-old was living on easy street with his police family, but now he has a job… Learn More

Little girl and adopted dog cuddling in front of flireplace

#FeelGoodFriday: When little girl meets shelter dog, it’s true love

One tiny dog all alone in the shelter… and then a little girl in a tutu wanders by. It’s love. We mean true love. Fireworks, roses, confetti, tiny angels flying around — the whole thing. The best thing. The thing we want to see come true for every single homeless dog or cat (and lonely… Learn More

Dog and woman on a car ride

Animal shelters across the nation — and our Instagram — focus on long stay pets

For the first time ever, animal shelters and rescue organizations across the country are coming together with their communities to get long stay pets into adoptive homes during the Get ‘em Home Challenge! Nearly 250 organizations from 44 states are participating in this 3-month-long contest (shout-out to Texas and California, the states with the most… Learn More

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