Holiday promotion ideas for your animal organization

With the fall season in full swing and winter right around the corner, it’s time to start thinking about what promotions or marketing campaigns your organization will try out to engage your community, find fosters/adopters, keep pets in homes, and raise funds around the holiday season. That’s why the final resource drive of 2022 on… Learn More

#BeAHelper, a new PSA campaign focused on keeping pets and people together

Maddie’s Fund®, together with The Ad Council and The Humane Society of the United States have launched a new campaign, “Pets and People Together,” a fully integrated public service announcement (PSA) campaign, to inspire pet lovers everywhere to #BeAHelper. Ninety-seven percent of pet owners consider their pet to be family. At any given time, anyone may… Learn More

How your animal organization can better connect with the community it supports

Looking for ways to better connect with your community? Whether you’re looking to diversify your staff/volunteers, share information about the programs and support you provide, or you just really want to find out what your community needs, grassroots efforts can help. Elijah Brice-Middleton, Executive Director of Plainfield Area Humane Society (PAHS) in New Jersey shares… Learn More

7 tips for going live on social media during shelter and rescue emergencies

Live streaming on social media platforms like Facebook and Instagram can help you create connections with supporters and get the word out quickly during shelter and rescue emergencies, but the prospect of live video can feel daunting. However, creating a successful live stream doesn’t need to be complicated.  Jennifer Held, Operations Manager for Norfolk Animal… Learn More

Please take this marketing and adoption counseling survey!

We can’t thank you enough for your support and participation in the handful of surveys we’ve sent out this winter to learn more about keeping people and pets together. We have just one more and it’s about marketing and adoption counseling. Maddie’s Fund® is interested in learning more about the methods being used by shelters… Learn More

13 questions that will help you write great pet adoption bios

This is a guest post by Arin Greenwood. Arin writes for the Human Animal Support Services project. She was previously the animal welfare editor for The Huffington Post, and is author of the novel Your Robot Dog Will Die. Fido is an 8-year-old brown female dog who needs a home. But is that how you… Learn More

How to identify your animal welfare organization’s brand

When you think of the term brand, big companies like Coca-Cola, Apple or Google might come to mind. But brands aren’t just reserved for huge corporations. Many are surprised to hear that we all have our own brands, as do the organizations we work for. Do you know what your organization’s brand is? If you… Learn More

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