When you think of the term brand, big companies like Coca-Cola, Apple or Google might come to mind. But brands aren’t just reserved for huge corporations. Many are surprised to hear that we all have our own brands, as do the organizations we work for. Do you know what your organization’s brand is? If you… Learn More

Does your organization have a marketing strategy plan? Marketing is an essential part of any organization, but coming up with a strategy can feel daunting for many. Whether you’re starting from scratch or just want to give your current plan a little lift, we’ve got you covered. Below are ten questions you’ll want to ask… Learn More

In animal welfare, knowing the difference between marketing and adoption counseling can be vital, especially when trying to ensure transparency. Marketing is meant to open a door, and adoption counseling is meant to prepare potential adopters for the pet they are adopting. So, what should you include in a pet’s marketing and what should you save… Learn More

This is a guest post written by Caitlin Quinn, Director of Operations at HeARTs Speak. Stay tuned for part two on Thursday! It is an understatement to say we’ve all heard enough about 2020. But it’s also a year that revealed many important lessons that could help make a brighter future for the pets and people we… Learn More

Want to learn more about how to market your animal welfare organization, or just sharpen your skills? Now available on Maddie’s® University, The FUNdamentals of Marketing course is for you! It’s designed for people with a rudimentary understanding of marketing, who want to elevate and improve their organization’s brand, voice and audience and have FUN… Learn More

There’s just one more day left of the No Place Like Home Challenge, and we’ve been so impressed with what we have seen on Maddie’s® Pet Forum and social media alone! We’ve seen loads of microchips clinics, happy reunions and even a photoshoot for pets! We rounded up a few ideas to provide some inspiration… Learn More

We are halfway through the eight, great Return to Home (RTH) huddles! If you’ve been unable to attend all of them or simply want to connect with other Challenge participants, head on over to Maddie’s® Pet Forum. Our kickoff huddle focused on organizations embracing the culture of Return to Home. There, one of our panelists, Ed… Learn More

On a recent Community Conversations call, Return to Owner (RTO) expert, Gina Knepp, posed the question, “What if we call RTO something else?”   When we make changes to the names of our organizations and programs, or shift the language that we use in messaging, there can be a transformational effect. By simply changing our own terminology, there… Learn More

This year has been a year unlike any other with historic levels of foster and adoptions from shelters. Our animals, whether permanent residents or just passing through as foster pets, have served as plus ones to Zoom happy hours, provided much needed companionship and entertainment in this unusual year. Let’s honor our pets with Celebrate… Learn More

Could your organization use some extra marketing help, for free? If you haven’t heard of HeARTs Speak, look no further. HeARTs Speak is a nonprofit organization whose work shines a light on animals in need and improves adoption rates by increasing the marketing capacity of time-stretched, under-resourced organizations. They offer free design tools, plug ‘n play photo… Learn More