Fundraising is a crucial aspect for animal well-being (welfare) organizations to continue their mission of providing services for people and pets. Successful fundraisers bring in the necessary funds to cover the costs of medical care, food, shelter, and other essential needs. That’s why this month’s resource drive on Maddie’s® Pet Forum is all about fundraising!… Learn More

This post originally ran in 2018. We are republishing it today because foster marketing is as relevant as ever!  Thanks to social media, foster caregivers from around the country are realizing the power they have to get pets adopted through marketing. Photographs, video, text and other materials created in foster care are especially valuable in… Learn More

Does your animal well-being organization use an editorial calendar to strategize and organize its marketing efforts? If not, or if you want some inspiration for your current plan, be sure to check out this toolkit from HeARTs Speak and Human Animal Support Services. Throughout the past year, the organizations have created a series of communications kits to help you… Learn More

With the fall season in full swing and winter right around the corner, it’s time to start thinking about what promotions or marketing campaigns your organization will try out to engage your community, find fosters/adopters, keep pets in homes, and raise funds around the holiday season. That’s why the final resource drive of 2022 on… Learn More

Maddie’s Fund®, together with The Ad Council and The Humane Society of the United States have launched a new campaign, “Pets and People Together,” a fully integrated public service announcement (PSA) campaign, to inspire pet lovers everywhere to #BeAHelper. Ninety-seven percent of pet owners consider their pet to be family. At any given time, anyone may… Learn More

This is a follow up to the blog post shared a few weeks ago, How your animal organization can better connect with the community it supports. In a recent post, Elijah Brice-Middleton, Executive Director of Plainfield Area Humane Society (PAHS) in New Jersey, shared how grassroots marketing can help your animal organization better connect with… Learn More

Looking for ways to better connect with your community? Whether you’re looking to diversify your staff/volunteers, share information about the programs and support you provide, or you just really want to find out what your community needs, grassroots efforts can help. Elijah Brice-Middleton, Executive Director of Plainfield Area Humane Society (PAHS) in New Jersey shares… Learn More

This is a guest post written by Human Animal Support Services and HeARTs Speak. When you share your organization’s support for keeping people and pets together, it helps spread awareness of new kinds of safety net support available to members of your community—while also helping to redefine the role of animal services and reduce judgment… Learn More

Does your organization show up in a Google search? To answer this question, it would depend on what the search was. With the majority of people using Google to search online, it’s important to understand what they’re searching as it pertains to your organization, and even more importantly, for your organization to show up in… Learn More

Live streaming on social media platforms like Facebook and Instagram can help you create connections with supporters and get the word out quickly during shelter and rescue emergencies, but the prospect of live video can feel daunting. However, creating a successful live stream doesn’t need to be complicated.  Jennifer Held, Operations Manager for Norfolk Animal… Learn More