We all know that police departments have K-9 officers, but why should dogs get all the glory? That’s no longer the case at one Chicago precinct. Gizmo the cat recently became part of the department’s community outreach program. The 8-year-old was living on easy street with his police family, but now he has a job… Learn More

One tiny dog all alone in the shelter… and then a little girl in a tutu wanders by. It’s love. We mean true love. Fireworks, roses, confetti, tiny angels flying around — the whole thing. The best thing. The thing we want to see come true for every single homeless dog or cat (and lonely… Learn More

For the first time ever, animal shelters and rescue organizations across the country are coming together with their communities to get long stay pets into adoptive homes during the Get ‘em Home Challenge! Nearly 250 organizations from 44 states are participating in this 3-month-long contest (shout-out to Texas and California, the states with the most… Learn More

No animal organization wants to come across as spammy. In fact, on some social networks such as Facebook, posting too frequently will work against you. But on Twitter, more is better, and so is repeating yourself. Two years ago, Twitter gave accounts the ability to re-post — known on the platform as a re-Tweet, or… Learn More

Facebook has been implementing so many changes recently that it’s hard to keep track. What does your animal shelter or rescue organization need to know? No, it’s not your imagination: Engagement is down for most Facebook pages. Some types of page are hit harder than others, and unfortunately, there’s no good data for how Facebook’s algorithm… Learn More

As animal organizations struggle with Facebook’s increasingly restrictive algorithm, the need to make sure all your eggs aren’t in Facebook’s basket becomes more obvious. One of the often-neglected but best ways to accomplish that is by building and growing your own direct email capability — but how can you do that? While it’s been easy… Learn More

Say you’re a dog named Harvey. Say you’re in the shelter. Say you want to grab the attention of adopters. Now, say you totally suspend all disbelief and imagine you’re a dog named Harvey who’s in a shelter and wants to grab the attention of adopters, and so you make your very own adoption promotional… Learn More

What do foster day trips, social media and adoption holds have in common? They’re all topics being discussed right now in Maddie’s® Pet Forum, the place for 24/7 animal welfare conversation! Here’s what you’ve been missing if you haven’t joined yet: Foster day trips User Finn made available a Doggy Day Out toolkit for fellow… Learn More

YouTube has become the land of the beauty guru, with channels boasting from hundreds to many millions of followers earnestly explaining how best to highlight and contour the face, conceal flaws, and create the perfect brow look. But they all may as well shut down and give up, because Malachi the rescue pit bull has… Learn More

The term “SEO” — for “search engine optimization” — has an almost outdated sound to it in an era when many animal organizations have shifted much of their focus from the web to social media, particularly Facebook, to drive adoptions, donations and awareness. But as Facebook re-conceives how it delivers posts made by nonprofits to… Learn More