Communicating urgency without negativity in emergency fostering

Emergency foster care initiatives can be a game-changer when an organization or one of its partners is in crisis. Quickly sending pets to foster homes at these crucial times can save lives, but the messaging can be tricky. Emergency foster pleas need to be urgent enough to motivate the community to act, but too much… Learn More

No pets, no kids, no problem! Why your harder-to-place pets don’t need to languish in the shelter

Being completely transparent with potential adopters about pets’ history and behavior is critical. However, telling all of pets’ flaws in the pet’s adoption marketing often leads to long shelter stays because certain phrases act as “stop signs,” even for the perfect potential adopter. To keep this from happening, we’re sharing targeted techniques for separating marketing… Learn More

Research study: Foster care has an impact on dogs’ welfare and adoption

Button had been at the Kansas City Pet Project for about a month, and he wasn’t doing well. He was displaying alarming signs of kennel stress, including pacing, spinning, vocalizing and jumping up and down over and over. The shelter has an excellent enrichment program that includes play groups, walks, puzzle toys and more, but… Learn More

two girls with foster dog

How one NYC shelter pulled off a successful short-term foster program in 3 days

Space was getting tight in all three of Animal Care Centers of New York City’s shelters. They had just completed a successful adoption event, but their dog kennels remained stubbornly full. Staff felt as though they’d saturated the local adoption market and multiple pleas for fosters hadn’t been as successful as they had hoped. They… Learn More

senior woman and dog

Foster Friday everyday! Creating a community culture that values pet fostering

If you’re interested in growing your animal shelter or rescue organization’s foster program, creating a community culture that values fostering is critical.  One of the easiest ways to begin doing this is to bring foster care into the conversation as much as possible in your organization’s communications. Talking about foster care helps to normalize it… Learn More

person with dog

6 tips for using foster care as a lifeline during animal shelter crises

Along with reduced-fee adoption events, emergency foster care is becoming the go-to answer for nearly every crisis an animal shelter can have, including natural disasters, outbreaks of contagious illness, population surges and building renovations. Emergency foster care enables shelters to greatly increase their capacity for care for a short period of time, taking strain off… Learn More

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