This guest post is written by Caitlin Daly, Vice President and Chief Operating Officer at Lollypop Farm. In a recent interview, she stressed the importance of end-of-year mailer (appeals). We asked her if it was too late to send one, and while it’s cutting it close, it can be done! Below are her tips.  [Note: This originally… Learn More

Have you struggled with coming up with new events to draw your community in and raise money? Julie Barger, Director of Development at Lynchburg Humane Society (LHS) has some ideas for you. We attended her session, Unique fundraising events to engage your community at Humane Society of the United States (HSUS) Animal Care Expo in… Learn More

We know how important it is to acknowledge people who choose to donate their hard-earned money to your shelter or rescue or organization. But how can you do it in a cost-effective manner? In a recent Wired Impact blog post, the nonprofit website design company laid out some incentives nonprofits can offer their donors. But… Learn More

Whether you are a shelter professional, rescue volunteer or pet owner, you’ve probably seen people crowdfunding for sick or injured pets. But how do you know it’s legitimate? Sometimes people post copies of their bills, but often you’re asked to simply take their word for it. That’s where Waggle comes in. Waggle partners directly with… Learn More

What if you could reduce the time animals have to wait to find a forever home, while increasing adoptions and seeing your adoption revenue go up? This positive turn of events has been playing out this year at San Jose Animal Care Center (SJACC)– and the center says a newly-implemented strategy called “variable pricing” is largely… Learn More

Maybe you’ve been looking for dog harnesses. Or crates. Or you really need cat beds. But how are you supposed to pay for all of that on the tight budget of an animal shelter or rescue organization? Amazon Wish List! Placing an Amazon Wish List on your website or sharing it on social media is… Learn More

Looking for a way to increase lifesaving and reduce costs? You may want to consider permanently lowering adoption fees. That’s exactly what Maria M. Benham, the then-President and CEO of Dubuque Regional Humane Society in Iowa did. As you’ll learn in their Maddie Talk Reducing Cat Adoption Fees Can Save Lives AND Expenses, the results… Learn More

Pretend you don’t work for your animal organization, but just heard about it on Facebook. Maybe you read that there was an urgent need for funds to repair damage from a fire, or to buy a new spay/neuter van, or pay the veterinary expenses of an injured pet. Whatever the reason, click over to your… Learn More

Here’s something large nonprofits know: Nothing takes just one day, especially a one-day giving event. That’s as true for animal shelters and rescue groups as it is for the March of Dimes. In fact, the one-day event — whether it’s a fundraiser held in your community, a walkathon, or a cause-related day like Giving Tuesday,… Learn More

What’s the secret to creating and retaining more generous donors? The answer may not be easy, but it’s definitely simple: Make them happy. That’s the word from Mark Rovner, founder and principal at Sea Change Strategies, speaking at the 2016 Best Friends National Conference. The reason it’s not easy, he said, is because statistics for donor… Learn More