Now is the time to send an end-of-year mailer for your animal organization!

This guest post is written by Caitlin Daly, Vice President and Chief Operating Officer at Lollypop Farm. In a recent interview, she stressed the importance of end-of-year mailer (appeals). We asked her if it was too late to send one, and while it’s cutting it close, it can be done! Below are her tips.  [Note: This originally… Learn More

dog with rose in his mouth

Use these free or low-cost ways to thank your donors

We know how important it is to acknowledge people who choose to donate their hard-earned money to your shelter or rescue or organization. But how can you do it in a cost-effective manner? In a recent Wired Impact blog post, the nonprofit website design company laid out some incentives nonprofits can offer their donors. But… Learn More

West Highland White Terrier

An adoption fee tweak that lets animal shelters help more pets

What if you could reduce the time animals have to wait to find a forever home, while increasing adoptions and seeing your adoption revenue go up? This positive turn of events has been playing out this year at San Jose Animal Care Center (SJACC)– and the center says a newly-implemented strategy called “variable pricing” is largely… Learn More

Cat with green eyes

How to increase cat adoptions, improve morale and save money

Looking for a way to increase lifesaving and reduce costs? You may want to consider permanently lowering adoption fees. That’s exactly what Maria M. Benham, the then-President and CEO of Dubuque Regional Humane Society in Iowa did. As you’ll learn in their Maddie Talk Reducing Cat Adoption Fees Can Save Lives AND Expenses, the results… Learn More


4 fundraising tips your animal organization needs to know

Pretend you don’t work for your animal organization, but just heard about it on Facebook. Maybe you read that there was an urgent need for funds to repair damage from a fire, or to buy a new spay/neuter van, or pay the veterinary expenses of an injured pet. Whatever the reason, click over to your… Learn More

5 ways animal organizations can create and retain generous donors

What’s the secret to creating and retaining more generous donors? The answer may not be easy, but it’s definitely simple: Make them happy. That’s the word from Mark Rovner, founder and principal at Sea Change Strategies, speaking at the 2016 Best Friends National Conference. The reason it’s not easy, he said, is because statistics for donor… Learn More

Showing Page 1 of 3