In animal welfare, knowing the difference between marketing and adoption counseling can be vital, especially when trying to ensure transparency. Marketing is meant to open a door, and adoption counseling is meant to prepare potential adopters for the pet they are adopting. So, what should you include in a pet’s marketing and what should you save… Learn More
Just announced last week, we’re thrilled to share that Maddie’s Fund® has granted The University of Tennessee College of Social Work Program for Pet Health Equity (PPHE) $3.4 million to expand AlignCare’s national reach. AlignCare is the nation’s first OneHealth healthcare system addressing the needs of people, their pets, and their ecosystem. The program’s mission… Learn More
Happy Monday! Below is a brief roundup of resources added over the past week. Now is the time to send an end-of-year mailer for your animal organization! This guest post is written by Caitlin Daly, Vice President and Chief Operating Officer at Lollypop Farm. In a recent interview, she stressed the importance of end-of-year mailer… Learn More
This guest post is written by Caitlin Daly, Vice President and Chief Operating Officer at Lollypop Farm. In a recent interview, she stressed the importance of end-of-year mailer (appeals). We asked her if it was too late to send one, and while it’s cutting it close, it can be done! Below are her tips. [Note: This originally… Learn More
The language we use is important because it is the lens through which potential adopters see the pets in our care. In an effort to keep communications brief, we may use as few words as possible when describing pets, but everything these subtle changes communicate to the wider world may not be obvious to us. Could something as simple as one or… Learn More
Happy Monday! Below is a brief roundup of resources added over the past week. Resources to make your organization more inclusive and equitable Before you know it, the Open Arms Challenge will be off and running. (The Huddles start today!) The Open Arms Challenge is all about opening our hearts and minds to more accessible… Learn More
Join us on Wednesday, October 20 from 12pm PT / 3pm ET for an open, informal 30-minute conversation and Q+A with Allison Cardona, Deputy Director of Los Angeles County Animal Care and Control. In this discussion with Maddie’s Fund Executive Leadership Team member Mary Ippoliti-Smith, Allison speaks of overcoming her own experiences with systemic bias and… Learn More
Before you know it, the Open Arms Challenge will be off and running. (The Huddles start today!) The Open Arms Challenge is all about opening our hearts and minds to more accessible and inclusive practices. Even if you’re not participating (registration has closed), you can still benefit from these resources. These two self-paced course on Maddie’s University® will… Learn More
Happy Monday! Below is a brief roundup of resources added over the past week. #HassInAction: LifeLine Animal Project thinks outside of the box to keep person and pup together With the animal welfare movement constantly evolving and transitioning to meet the needs of people and their pets, animal shelter and rescue organizations are realizing they… Learn More
Grab your pumpkin latte and get ready to acquire some new skills and knowledge this fall. We have five wonderful and varied online apprenticeships to help with that! Whether cats are your fancy, expanding your foster program or shelter clinic management is your thing, we think just about anyone can benefit from these online apprenticeships. Each apprenticeship is four… Learn More