This blog is from 2021. The future of animal well-being is community-centric and is more relevant than ever. The AVMA recently published an article, Animal shelters see a new day ahead, sharing veterinarians’ take on where the future of the animal welfare movement is headed. Covid-19 has caused animal welfare organizations to pivot both their perceptions… Learn More

Is your animal organization looking to deliver spay/neuter services in mobile or MASH-type settings? Maddie’s® University offers a new free self-paced course, The Rez Clinic Manifesto: How to deliver high volume spay/neuter veterinary care on Native American reservations in a sustainable, impactful and culturally sensitive way, with everything you need to know, whether you live on… Learn More

Happy Monday. Below is a brief roundup of resources added over the past week. Social media that delivers — how digital engagement boosts foster placements Let’s face it: people spend hours scrolling social feeds. Why not turn that scroll into a shelter-to-home journey? Our 2024 National Foster Survey spotlights social media as a powerhouse for… Learn More

This was originally published in 2025.  Let’s face it: people spend hours scrolling social feeds. Why not turn that scroll into a shelter-to-home journey? Our 2024 National Foster Survey spotlights social media as a powerhouse for foster recruitment. Here’s how to post smarter—and fill more foster homes faster.  Shelters that ramp up their social media… Learn More

In partnership with PEDIGREE Foundation, Adopt a Pet, MuttNation, ASPCA, The Association for Animal Welfare Advancement, Mutual Rescue and Outcomes for Pets Consulting, Maddie’s Fund® is thrilled to announce the 2026 grantees of the $240,000 challenge, which aimed to reduce shelter length of stay across the nation.  Led by a coalition of leading animal well-being… Learn More

Happy Monday. Below is a brief roundup of resources added over the past week. How your animal organization can increase adoption rates, fundraising efforts and more Brice-Middleton follows up with additional data showing just how much it helped his organization. “When I first got to the shelter, we had very little foot traffic. We needed… Learn More

This is a follow up to the blog post shared on Tuesday, How your animal organization can better connect with the community it supports. In a recent post, Elijah Brice-Middleton, Executive Director of Plainfield Area Humane Society (PAHS) in New Jersey, shared how grassroots marketing can help your animal organization better connect with your community.… Learn More

Community engagement is more important than ever.  Which is why we are republishing this blog from 2022 with the former Executive Director of Plainfield Area Humane Society, Elijah Brice-Middleton.  Looking for ways to better connect with your community? Whether you’re looking to diversify your staff/volunteers, share information about the programs and support you provide, or… Learn More

Happy Monday. Below is a brief roundup of resources added over the past week. Upcoming animal well-being conferences The holidays may be right around the corner, but so are a few of animal well-being conferences! Maddie’s Fund® is proudly sponsoring many of them, whether it be via scholarships, booth-space or general sponsorship. Read on to… Learn More

The holidays may be right around the corner, but so are a few of animal well-being conferences! Maddie’s Fund ® is proudly sponsoring many of them, whether it be via scholarships, booth-space or general sponsorship. Read on to see the next three on our calendars. We hope to see you at some of them! The… Learn More