This is a follow up to the blog post shared a few weeks ago, How your animal organization can better connect with the community it supports. In a recent post, Elijah Brice-Middleton, Executive Director of Plainfield Area Humane Society (PAHS) in New Jersey, shared how grassroots marketing can help your animal organization better connect with… Learn More

This is a guest post written by Human Animal Support Services and HeARTs Speak. When you share your organization’s support for keeping people and pets together, it helps spread awareness of new kinds of safety net support available to members of your community—while also helping to redefine the role of animal services and reduce judgment… Learn More

Does your organization show up in a Google search? To answer this question, it would depend on what the search was. With the majority of people using Google to search online, it’s important to understand what they’re searching as it pertains to your organization, and even more importantly, for your organization to show up in… Learn More

Live streaming on social media platforms like Facebook and Instagram can help you create connections with supporters and get the word out quickly during shelter and rescue emergencies, but the prospect of live video can feel daunting. However, creating a successful live stream doesn’t need to be complicated.  Jennifer Held, Operations Manager for Norfolk Animal… Learn More

We can’t thank you enough for your support and participation in the handful of surveys we’ve sent out this winter to learn more about keeping people and pets together. We have just one more and it’s about marketing and adoption counseling. Maddie’s Fund® is interested in learning more about the methods being used by shelters… Learn More

This is a guest post by Arin Greenwood. Arin writes for the Human Animal Support Services project. She was previously the animal welfare editor for The Huffington Post, and is author of the novel Your Robot Dog Will Die. Fido is an 8-year-old brown female dog who needs a home. But is that how you… Learn More

When you think of the term brand, big companies like Coca-Cola, Apple or Google might come to mind. But brands aren’t just reserved for huge corporations. Many are surprised to hear that we all have our own brands, as do the organizations we work for. Do you know what your organization’s brand is? If you… Learn More

In animal welfare, knowing the difference between marketing and adoption counseling can be vital, especially when trying to ensure transparency. Marketing is meant to open a door, and adoption counseling is meant to prepare potential adopters for the pet they are adopting. So, what should you include in a pet’s marketing and what should you save… Learn More

This is a guest post written by Caitlin Quinn, Director of Operations at HeARTs Speak. Stay tuned for part two on Thursday! It is an understatement to say we’ve all heard enough about 2020. But it’s also a year that revealed many important lessons that could help make a brighter future for the pets and people we… Learn More

Want to learn more about how to market your animal welfare organization, or just sharpen your skills? Now available on Maddie’s® University, The FUNdamentals of Marketing course is for you! It’s designed for people with a rudimentary understanding of marketing, who want to elevate and improve their organization’s brand, voice and audience and have FUN… Learn More