Yes, you can ensure transparency while keeping marketing and adoption counseling separate

The following post is written by Kelly Duer, Maddie’s Fund® Foster Care Specialist, and Kristen Hassen-Auerbach, Director of Animal Services at Pima Animal Control Center in Tucson, AZ. In the 3 years since Kristen’s original article describing the difference between marketing and adoption counseling, we’ve seen progress toward the goal, but some questions remain. This… Learn More

DACC Field Trip

5 marketing strategies to take your shelter dog field trip program to the next level

Dozens of animal shelters and rescue organizations across the country are launching field trip programs as part of a groundbreaking nationwide study of foster care. By making it easy for their communities to participate and using innovative marketing strategies, multiple organizations have sent so many dogs on field trips that they’ve cleared their adoption floors… Learn More

Attend a Maddie’s Apprenticeship right now from the comfort of your own home

Have you ever wanted to sign up for Maddie’s® Apprenticeship Program but missed the deadline? Or don’t feel like you can skip town for several days? Or want to attend a program immediately? Now, you can attend an apprenticeship remotely and at your own pace over at Maddie’s® University. And, it’s free. We have four courses… Learn More

Start recruiting kitten fosters now with the help of these rescue pugs

Kitten season is just around the corner, and we know how overwhelming it can be. Which is why we created this kitten fostering PSA just for you! Hamilton Pug and his brother Rufus have been busy this past year running a #pugbnb for shelter kittens and cats. They wanted to show the world that fostering… Learn More

Black and white dog in bowtie

Market your shelter pets like you would your dating profile

For animal welfare organizations, it’s often difficult to balance shelter pet marketing with adoption counseling. But with some forethought, these two vital parts of the adoption process can smoothly transition from one to the next. Think of marketing your shelter pets as your Tinder profile, says Monica Frenden, Maddie’s® Director of Feline Lifesaving and Austin… Learn More

puppy-cart

#FeelGoodFriday: Make way for the puppy cart!

What’s cuter than five floppy-eared puppies? How about five floppy-eared puppies being wheeled around in a cart? Nebraska Humane Society found a way to keep their puppies safe, work more efficiently and provide joy with an impromptu puppy parade, just by creating the puppy cart. Now, the puppies can be brought to different areas in… Learn More

man and dog

5 ways to get dogs out of the shelter faster

The following post is the final in a three-part series written by Kristen Auerbach,Director of Animal Services at Pima Animal Control Center in Tucson, AZ. The final piece focuses on proven strategies to get dogs adopted more quickly. At Pima Animal Care Center (PACC) in Tucson, Arizona, we’ve saved around 91% of the 15,000 pets… Learn More

Fall dog

Maddie Monthly: Our top stories of November

Last month was a busy one (aren’t they all?), so we wanted to make sure you didn’t miss some of the popular Chew on This blog posts from November. Here you go! Foster pet marketing guide Download, save, print or share our thorough foster marketing guide. This guide has everything a foster caregiver could possibly… Learn More

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