Maddie’s Fund®, together with The Ad Council and The Humane Society of the United States have launched a new campaign, “Pets and People Together,” a fully integrated public service announcement (PSA) campaign, to inspire pet lovers everywhere to #BeAHelper. Ninety-seven percent of pet owners consider their pet to be family. At any given time, anyone may experience a crisis that can temporarily impact their ability to care for their pets.
This campaign highlights that the best place for pets is with their people, and that communities have a vital role to play in preserving the human-pet bond. People who understand the value of pets in people’s lives may not be aware of the ways they can help keep pets and people together. Whether it’s reuniting lost pets with their owners, donating pet supplies or funds for pet owners in need, or offering short or long-term fostering, people can help keep pets and their people together. These actions ensure both pets and people are able to continue to benefit from the unique and powerful bond they share.
“We are incredibly excited for this new campaign. If the last few years have taught us anything, it’s the vital role our pets play in our health, happiness and well-being; and how amazing it is when our community comes together,” said Mary Ippoliti-Smith, Executive Leadership Team at Maddie’s Fund. “Keeping families together is more important than ever, and we all have the opportunity to help make this happen.”
The three new video PSAs feature touching stories about individuals and their pets. “Magic Hour” is a heartwarming film showing how small acts of donating pet supplies to families in need can bring joy to pet owners and their pets. The second film, “Muse”, unveils how financial donations from “helpers” can keep pets and people together through unexpected hardship. The third and final inspiring work, “Moon”, dives into the benefits of short-term foster care by neighbors or friends can make a huge impact.”