October 21, 2021
Categories: Marketing, PR, and Social Media, Webcasts

In animal welfare, knowing the difference between marketing and adoption counseling can be vital, especially when trying to ensure transparency. Marketing is meant to open a door, and adoption counseling is meant to prepare potential adopters for the pet they are adopting. So, what should you include in a pet’s marketing and what should you save for the adoption counseling? Our newest webcast will answer this question and more!

In Ensuring Transparency While Keeping Marketing and Adoption Counseling Separate, you’ll learn the difference between marketing and adoption counseling, what a “stop sign” is and how you can avoid them, and how to ensure that adopters and fosters are given full transparency about a pet’s history before they take them home.

Presenters Kelly Duer, Foster Care Specialist, Maddie’s Fund® and Kristen Hassen, Maddie’s® Director of American Pets Alive! will make the case for the separation of marketing and adoption counseling through reviewing the science behind how we form relationships and why warning labels work to keep consumers from taking products home.

Register now and join us live on Wednesday, October 27th at 12:00 PM PT/ 3:00 PM ET. Afterwards, continue the discussion on Maddie’s® Pet Forum. Can’t make it? Register anyway and watch the recording!

This webinar will be recorded has been pre-approved for 1.0 Certified Animal Welfare Administrator continuing education credits by The Association for Animal Welfare Advancement and by the National Animal Care & Control Association.