If you were hoping Facebook would put a nonprofit advertising program in your animal organization’s stocking this Christmas, you’ll be disappointed. But there’s a lot to love about what the social media behemoth just did to help charities, including animal nonprofits, raise money. Prior to last month, Facebook took a cut of 5 percent off… Learn More

Getting more pets adopted can be more fun than anything else you can do from your chair — and today, we’re proving it! Today, Thursday, December 7, is the The Shelter Pet Project‘s Eighth Annual Celebrate Shelter Pets Day. Originally designated “Shelter Pets Take Over Facebook Day,” its goal was to encourage people to share… Learn More

It’s not your imagination: Facebook is getting tougher for animal welfare organizations, nonprofits, and anyone else who operates a Facebook page. While over the last several years Facebook has emerged as a vibrant platform for promoting pet adoption and reuniting lost pets with their people, recent and long-term changes on the service are making it… Learn More

The Nonprofit Technology Network (NTEN) has teamed up with nonprofit social media expert Debra Askanase to develop three free workbooks designed to help mission-driven organizations develop and implement a social media program for their organization. Askanase is the founder of digital consulting firm Community Organizer 2.0, specializing in online strategy and digital engagement for mission-driven… Learn More

Animal adoption organizations can add this to the “conventional wisdom is often wrong” list: Shorter posts aren’t always better on Facebook — at  least, depending on your definition of “short.” Facebook is a powerful tool allowing shelters and rescue groups to get pets adopted, recruit foster homes and volunteers, reunite lost pets with their families… Learn More

Instagram has been changing. Is your shelter or rescue group getting everything out of it that you can? Earlier this year, Instagram began making changes designed to appeal to businesses. It created new “business profiles” similar to and connected with Facebook pages. It added analytics called, just like Facebook’s, “Insights.” It created a “Contact” button… Learn More

Does your animal organization use Pinterest? If not, it might be time to try. And if you try, be sure to use Pinterest’s analytics to make sure you’re getting results that will make your time on the site worthwhile for your organization and for the animals. Most rescue groups and animal shelters use Facebook, and… Learn More

Did you know Facebook has a tool to help stop spam and trolling comments from ever hitting your Facebook page at all? If not, you’re not alone — many organizations have no idea how to use Facebook’s moderation settings to keep inappropriate comments at bay. One reason you may never have heard of this tool… Learn More

The last thing you may want is another social media account to manage, but Facebook groups can help shelters and rescue groups do things Facebook pages can’t — or at least, not as easily. Facebook groups are typically organized around an interest, theme, or project. In animal welfare, they can be used to work collaboratively… Learn More

Probably the worst advice ever given in a major motion picture is this: “If you build it, they will come.” At least, it may work on ghosts of old-time baseball players, but it doesn’t work in social media. Just because you have a Facebook page or Twitter account doesn’t mean you’ll get results. You have… Learn More