The Nonprofit Technology Network (NTEN) has teamed up with nonprofit social media expert Debra Askanase to develop three free workbooks designed to help mission-driven organizations develop and implement a social media program for their organization.
Askanase is the founder of digital consulting firm Community Organizer 2.0, specializing in online strategy and digital engagement for mission-driven organizations. Previously she worked for more than 15 years at Boston area nonprofits. She and NTEN designed the workbooks around the concept of “specific, measurable, agreed-upon, realistic, time-based (SMART)” goals.
The free guides will walk you through everything you need to know to move beyond the basics of social media and start driving volunteer/foster recruitment, fundraising, cause awareness and other strategic goals. It will even help you figure out what those goals are.
The first workbook, Framing Advanced Social Media Engagement, dives into the organization’s whole communications system, showing you where social media fits in and how it will help you accomplish what you need to in order to help the animals in your care. It covers:
- Syncing social with your entire communications framework
- Setting SMART social media goals
- Stepping onto the ladder of engagement
The second workbook is Advanced Social Media Strategy. In it, NTEN and Askanase connect your goals to real-world social media practices. It covers:
- Planning your strategy
- Researching your strategy
- Implementing your strategy
The third workbook, Advanced Social Media Practice, is centered on the use of data to get the most out of social media, and includes:
- Learning from data
- Extending reach and engagement
- Working efficiently
The production of the workbooks was supported by the Public Interest Registry.