What do you do if it’s Adopt A Shelter Cat Month and your social media accounts have nothing to share? Borrow some graphics from our funded Shelter Pet Project, of course! These are resized for display only; here’s how to save them to your computer or mobile device: Click on the image to display at… Learn More

Have you ever tried to manage your shelter or rescue group’s Facebook page via your smartphone and find yourself frustrated that you couldn’t do what you needed to do? With Facebook’s Pages management app, you can — or at least, mostly. The free app is available for both iPhone and Android, and gives you most… Learn More

Would you like local veterinarians to help foster orphaned kittens for your rescue group or shelter? Would the clinics be more willing to participate if they were offered some PR support? Or are you a veterinary practice that is already fostering kittens, or would like to, but could use some help getting them adopted, as… Learn More

Can Star Wars excitement get pets adopted? Yes; just ask Kylo Ren Cat. When the Monmouth County SPCA noticed one of its available cats resembled the actor who played villain Kylo Ren in the most recent Star Wars film, they quickly renamed him “Kylo Ren” and hit Instagram with his photo, asking, “Tell me this… Learn More

You can give your shelter or rescue group’s Facebook posts a big jump-start on reach and engagement by posting the first comment yourself. And yes, you can even do that on scheduled posts! Facebook’s algorithm analyzes activity on every Facebook post, and uses that activity to increase or decrease the number of your followers they’ll… Learn More

If your shelter or rescue group needs to improve its online fundraising and cause awareness — and who doesn’t? — then they can’t afford to turn their back on the science of social media. If your only exposure to social media is sharing pets who need help, family photos and rants about issues of the… Learn More

Is your shelter or rescue group’s “urgent pets” page on Facebook doing more harm than good? That’s what Don Jennings wondered when he took over as Executive Director of San Antonio Pets Alive! (SAPA!), and saw the chaotic, often disruptive nature of the comments on the organization’s “SAPA Urgents and Adoptables” page. “SAPA! was formed… Learn More

You probably consider your shelter or rescue group to be a nonprofit organization. But when you identify what category your Facebook page should be listed in, is that the designation you choose? The first reason you might want to list yourself as a nonprofit rather than a pet service, community or animal shelter is this:… Learn More

Not all promotion happens before an adoption event. Some of your most effective publicity will happen during it — if your shelter or rescue group is doing it right, that is! Here are five tips to keep you out of trouble, and the pets in luck! 1. Designate a single person to do live social… Learn More

If you’ve never visited your animal organization’s Facebook analytics page, you don’t know what you’re missing. No, not the abject terror of looking at data. You’re missing vital and easily understood information that will help you reach more people with your adoption, fundraising and volunteer recruitment messages. If you want to know when is the… Learn More