When it comes to getting shelter pets adopted, the photo tells the story. And in this slideshow of before and after images of pets awaiting adoption, it’s plain to see what a huge difference a good photo can make.

The images are from HeARTS Speak: Artists Helping Animals, an organization working “to connect artists with shelters and animal relief organizations, and ultimately, to save and better the lives of animals and people.”

Check out the slideshow, and get inspired!