Three of the Internet’s most beloved pets — all formerly in a shelter or rescue group– are teaming up with our funded Shelter Pet Project to help the millions of dogs and cats in shelters and rescue groups across the country find loving homes.

Fashion icon Toast Meets World, globally recognized pianist Keyboard Cat and life of the party Hamilton Pug are lending their star power to “Start A Story. Adopt,” a new public service advertising campaign launching today.

While the three social media superstar pets receive millions of views, likes and shares on social media, most people don’t know they were adopted. Created pro bono by J. Walter Thompson New York, these new PSAs share these pets’ unique stories, which all began in shelters and rescue groups, and highlight the special bonds between the pets and their families.

The Shelter Pet Project is a collaborative effort between Maddie’s Fund^®, The Humane Society of the United States and the Ad Council. Prospective owners are encouraged to visit TheShelterPetProject.org to learn more about the adoption process and search for adoptable pets at shelters and rescue groups near them.

If you’d like to support the campaign to find homes for shelter pets nationwide, share stories on social media of how your adopted pets came into your life and made it better using hashtag #StartAStoryAdopt.

“This campaign comes at a watershed moment for homeless pets,” said Amy Zeifang of the Maddie’s Fund Executive Leadership Team. “Thanks to the increased popularity of shelter and rescue group pets, we’re close to reaching our goal of ending pet homelessness in the country. In fact, if every community in the United States would just adopt six more pets each month, every healthy and treatable shelter dog or cat in America would have a home.”

Get a first glimpse of these superstar shelter pet advocates in the video below!