When our funded Shelter Pet Project put out the call for Insta-famous pets to help get their friends still in shelters or rescue organizations adopted, one of the first to answer the call was the charming Hamilton Pug.

Hamilton, who has more than 120,000 combined Instagram and Twitter followers, trotted onto the set of the “Start A Story. Adopt.” PSAs with his mom and a crown that he happily donned and dropped repeatedly for the cameras.

He wasn’t the “Most Likely to be a Superstar” when he was found on the streets of Columbus, Ohio, in pretty bad shape. He was taken in and nursed back to health by Ohio Pug Rescue, and finally adopted by Wendy Frink, who promptly relocated him to Manhattan and made him the social media rock star we know and love today.

Now sharing his life with his adopted brother Rufus Pug, Hamilton is always ready to step up for pets who haven’t had his good fortune yet.

We love Hamilton, and we know he’ll get your weekend off the best start ever when you watch his video! Happy #FeelGoodFriday!