This is longer than most of our #FeelGoodFriday videos — but there’s a really good reason. We mean, wouldn’t you like to know what it takes to change people who have no desire to spend any time at all with cats, to become dedicated volunteers in a cat cafe… and adopters, too?

Here’s what happened.

Buzzfeed decided to send two women who claimed they “hated” cats to volunteer at a cat adoption cafe. There, a concerted charm attack by the cats themselves battered relentlessly at their defenses until they were cuddling, caressing, and even crying over these beautiful shelter cats.

So if you want to see just what it takes to create a whole new pool of passionate, cat-loving adopters where you’d least expect it, have we got a video for you!

And then maybe go hit up your local cat cafe this weekend. Have a great one!