April 15, 2020
Categories: Marketing, PR, and Social Media

With more people stepping up to provide foster homes for pets, marketing foster pets from their homes has never been so important. Some shelter and rescue organizations are still conducting adoptions virtually with a socially-distanced handoff, so being able to capture a pets’ personality through photos, video and words is key.

Our new Maddie’s® University course, Marketing Your Foster Pet is perfect for first-time fosters or seasoned caregivers looking to improve their skills. Authored by Caitlin Quinn, Director of Operations at HeARTs Speak and Kelly Duer, Foster Care Specialist at Maddie’s Fund®, they’ll explain the differences between marketing and adoption counseling, help you to make those emotional connections just through a simple video and provide helpful tips on writing pet bios.

One thing we found especially useful was using the example of positive marketing on your own resume. When you’re updating your resume, do you include mistakes you have made or habits your coworkers find annoying? Sure don’t! The same thing applies here. You want to put your best foot forward so you can get an interview. Same principle applies for drumming up attention for your foster (but of course, you never want to withhold information during the adoption counseling).

So free up some space on your phone for photos, dust off that thesaurus and enroll now in Marketing Your Foster Pet.