May 10, 2021
Categories: #MaddieMonday

Happy Monday! Below is a brief round-up of new blog posts and resources we’ve added over the past week.

Improve your marketing skills with this new self-paced course
Want to learn more about how to market your animal welfare organization, or just sharpen your skills? Now available on Maddie’s® University, The FUNdamentals of Marketing course is for you! It’s designed for people with a rudimentary understanding of marketing, who want to elevate and improve their organization’s brand, voice and audience and have FUN… Learn More

Stars matter: Online reputation management for animal shelters
This is a guest post written by Jessica Schleder, the founder and CEO of Adoptimize.  Call me a snob, but you probably won’t find me dining at a restaurant that has a rating of fewer than 4.2 stars on Google. And, I certainly wouldn’t take my dog to this vet: I’m not alone: only 48%… Learn More

Register now for the Spring Conference for Animal Welfare Advancement!
Join the Association for Animal Welfare Advancement virtually from June 8-10, 2021! This spring will have a special focus on inclusion – inclusion of diverse ideas towards organizational growth, inclusion of all staff and volunteers in cultural shifts, and inclusion of diverse partners within the communities we serve. Register today

The Best Practice Playbook for Animal Shelters is now available as an e-book!
Dr. Sara Pizano has been working tirelessly to convert her book to an e-book! Her well-regarded book outlines proven best practice strategies to keep pets with their families, engage communities to action on behalf of pets in need, create responsible public policy and place pets who do enter the shelter quickly into homes or back to their original homes. Buy on Amazon Kindle or Apple

ShelterLuv’s update includes the new version of the Shelter Animals Count reporting
The Shelter Animals Count report in Shelterluv has been updated to match the new version their team announced earlier this month. They’ve also introduced a new tool that allows you to audit this report so you can drill down and see exactly which animals are being counted in each matrix. Learn more

On-demand branding webcast 
Did you miss last week’s branding webcast with Mandy Evans and Melanie Sadek? Watch this on-demand webcast and take the lead on evaluating whether your current brand represents your work and culture. Learn how to analyze your organization’s brand and make simple and possibly complex changes to evolve into a community-focused organization with stronger relationships and improved public perception.. Watch now

Want to help keep more people and pets together?
Connect with us at Maddie’s® Pet Forum and take advantage of free online training with Maddie’s® University!