Whether its January or July, it’s a good idea to create an editorial calendar. This post originally ran in 2023. 

Does your animal well-being organization use an editorial calendar to strategize and organize its marketing efforts? If not, or if you want some inspiration for your current plan, be sure to check out this toolkit from HeARTs Speak and Human Animal Support Services. Throughout the past year, the organizations have created a series of communications kits to help you talk to your constituents about the many ways that you are supporting people and pets (and how they can, too!). Now, they’ve created a way for you to use these kits as the foundation of a robust and comprehensive marketing plan.

“Consider this 12-month communications planner your roadmap to building connections and deepening understanding about your community-focused programs and efforts,” said Caitlin Quinn, Director of Operations at HeARTs Speak. “Like all good plans, there’s built-in flexibility. In fact, you can think of this editorial calendar as a choose-your-own-adventure map that requires you to make some core decisions and set the course for your organization’s unique journey.”

In this kit you’ll find:

1. Introduction that includes a list of strategic considerations and ideas
2. Detailed planning document
3. Editorial content calendar for you to download and customize!

Still need marketing help? Take the free, self-paced FUN-damentals of Marketing course online at Maddie’s^® University!