Join us on Thursday, May 8, 2025 at 12PM ET/3PM ET for the next installment of “Maddie’s® Insights: Exploring Factors That Influence Public Engagement of Adoptable Pets on Social Media,” presented by Rachel Morrison, PhD, Associate Professor in the Psychology Department at the University of North Carolina at Pembroke.
This webcast explores how social media content influences engagement with posts about adoptable animals. It highlights findings from a study analyzing Facebook posts from rural shelters, examining how features like photo style, video content, text tone, and animal type impact likes and shares. The study also compares pre-pandemic (2019) and post-pandemic (2020) data, revealing that 2019 posts received more likes, while 2020 posts were shared more. Results suggest that both the type of animal and its depicted environment affect engagement, although further research is needed to link post content directly to adoption rates.
Can’t attend live? Register anyway and you will get a link to the recording after the webcast.
Have questions or comments about this topic? Engage with our guest speaker on this Maddie’s® Pet Forum discussion thread.