There is no animal shelter or rescue group that couldn’t use more fosters, volunteers, adopters, donors, board members and other supporters. Without them, the amount of lives these organizations can save is severely diminished.
So, how do you break through the clamoring voices demanding people’s time and attention, and get them to choose you to support? How do you form that emotional “stickiness” between your organization and community members who you’d like to involve with your mission?
Facebook’s Nonprofit Center has created a set of resources designed to help organizations get more attachment from supporters both online and off. (Yes, Facebook acknowledged not everything happens on social media — although it’s still a very valuable tool.)
Here’s what they recommend about getting people involved:
Offer Regular Opportunities
Create a pattern of volunteer opportunities supporters can count on. A regular schedule makes it easier for people to build activities into their routine. You can use events on Facebook to create a volunteer calendar directly on your Page. You can also post a request for volunteers to respond in the comments if they’re available, which will help you gauge interest.
Show People What To Expect
Many people have a cause they care about, but don’t know how to help. Explain specific ways people can support your organization by outlining what you need and what they can do. Tell people about the kinds of tasks you need and how much time and effort is required so people can get a feel for what volunteering for your organization is like.
TIP: When planning, consider creating volunteer activities for pairs or groups. This makes it easier for people to invite a friend, which grows your network and encourages people to show up.
Engage People Locally
Facebook helps people learn about activities happening in their local area. If your work has a geographic focus, you can search key words on Facebook to find other people, businesses and groups in your area that may be passionate about your cause. For example, you can search for “clean water in Seattle” to find communities focused on clean water. Filter your search results by people, Pages, places, groups, events and more, using the tabs at the top of the search results, then reach out about support or collaboration.
There’s more, including tips on cementing those new bonds, creating ambassadors for your cause, reinforcing the relationship with gratitude, and an action toolkit. It’s all on the Facebook Nonprofit Center’s “Inspire People to Lead” resource page.