Not all promotion happens before an adoption event. Some of your most effective publicity will happen during it — if your shelter or rescue group is doing it right, that is! Here are five tips to keep you out of trouble, and the pets in luck! 1. Designate a single person to do live social… Learn More
Animal shelters and rescue groups have gained a reputation of being unwelcoming to people seeking pets. Saving more pets than we’re currently saving depends on finding a way to turn that perception around. But now? As part of its new “Adopters Welcome” program, Animal Sheltering Magazine and HSUS are presenting a series of free webinars… Learn More
Is it ever a good idea to tell a sad story about a pet looking for a home? “Far less often than we think,” said Christie Keith, social media manager for The Shelter Pet Project. “But that doesn’t mean shelters and rescue groups shouldn’t ever tell heartbreaking stories.” For those who are still firmly entrenched… Learn More
How can a shelter or rescue group turn media attention on one high-profile pet into adoptions for other pets in the same organization? We've all seen it: The one pet in our shelter or rescue group with a compelling story who captures the media spotlight and garners dozens or hundreds of adoption applications and donations.… Learn More
Taking good pet photos doesn’t require an expensive camera, well-trained pets, or a special gift on the part of the person taking the photos. It just requires keeping a few simple tips in mind.
Nothing is more important in getting a pet adopted through social media than a good photograph.
Pet photos are one of the greatest tools we have to get pets adopted online. Between Pinterest and Instagram, which social photo sharing platform is best?
New and innovative adoption strategies mean everyone in your shelter can get on board with finding pets new homes.
Does focusing on breed get pets adopted? Not according to the latest research!
Can adoption centers operated as cat cafes find homes for cats and help adoption organizations raise funds? Take a look at what’s happening in communities across the country and find out!