September is Happy Healthy Cat Month, and the CATalyst Council wants you to consider heading to the shelter and adopting your solo feline a friend. From the campaign website: Think about getting another cat. Cats are social animals, so you might want to consider visiting the shelter and adopting a another cat. They love to… Learn More

Not all promotion happens before an adoption event. Some of your most effective publicity will happen during it — if your shelter or rescue group is doing it right, that is! Here are five tips to keep you out of trouble, and the pets in luck! 1. Designate a single person to do live social… Learn More

Animal shelters and rescue groups have gained a reputation of being unwelcoming to people seeking pets. Saving more pets than we’re currently saving depends on finding a way to turn that perception around. But now? As part of its new “Adopters Welcome” program, Animal Sheltering Magazine and HSUS are presenting a series of free webinars… Learn More

Is it ever a good idea to tell a sad story about a pet looking for a home? “Far less often than we think,” said Christie Keith, social media manager for The Shelter Pet Project. “But that doesn’t mean shelters and rescue groups shouldn’t ever tell heartbreaking stories.” For those who are still firmly entrenched… Learn More

How can a shelter or rescue group turn media attention on one high-profile pet into adoptions for other pets in the same organization? We've all seen it: The one pet in our shelter or rescue group with a compelling story who captures the media spotlight and garners dozens or hundreds of adoption applications and donations.… Learn More