Would you love to give your pet adoption program a boost, but fear that free adoptions send the wrong message, attract the wrong people and result in bad outcomes for pets? Free pet adoptions have become more popular with shelters and rescue groups. Those who promote them find they can bring attention to senior pets,… Learn More

Can you imagine having a waiting list for your adoption organization’s feral cats? At Dane County Friends of Ferals, they’d never even dreamed something like that could happen. But thanks to Maddie’s Pet Adoption Days, it did!

At our recent Maddie’s Pet Adoption Days, the nation’s largest free pet adoption event, over 16,000 dogs and cats found homes in over 500 communities across the country. However, many animal advocates worry that free adoptions result in unhappy endings for the pets. The ASPCA has added yet more data to the growing body of evidence supporting fee-waived adoptions with a case study conducated at the Edmonton Humane Society.

How can you get more of your treatable animals adopted? Dogs and cats with various conditions from being elderly, to having an illnesses to behavior issues don't have to be difficult to place. Have your staff and volunteers brush up on how to get these special pets into new homes with Maddie's InstituteSM new Learning… Learn More

Do free pet adoption events encourage first-time adopters? Survey results from the nation’s largest free pet adoption event suggest they do.

It may violate the conventional wisdom, but an ASPCA study found adopters appear to like it when dogs jump on them, because those dogs get adopted more often.

Pets with health challenges are becoming increasingly easy to find homes for, thanks to social media. That's the word from a number of San Francisco Bay Area shelters interviewed for a recent East Bay Express article: One could come to optimistic or not-so-optimistic conclusions about why disabled pets are growing in popularity. But most adoption… Learn More

What do shelter cats and jars of jam have in common? A simple marketing trick can help get more of them taken home.

You hear it — and maybe say it — all the time: /If people can’t afford to care for a pet, they shouldn’t get one.’ Does that belief help animals or hurt them?

Looking for new and better ways to find homes for the dogs in your shelter? This Costa Rican ad campaign not only increased dog adoptions by 1,400 percent, but caught the attention of the media and pet lovers alike.