Looking for new and better ways to find homes for the dogs in your shelter? This Costa Rican ad campaign not only increased dog adoptions by 1,400 percent, but caught the attention of the media and pet lovers alike.

Pet adoption advocates often resent the fact that special needs pets tend to get so much more media attention and adoption interest than other pets in their facility. But those high-profile pets are often the shelter’s best opportunity to engage their community, raise money, and find more homes for all their pets.

Have you been looking for ways to reach first-time and non-traditional adopters? You might want to try Facebook advertising. "Facebook ads, when they first launched, were somewhat confusing, not particularly affordable for a shelter or rescue group, and not really flexible enough in their features to work for pet adoption and adoption events," says social… Learn More

Turning euthanasia stress into adoption celebration will improve the morale of shelter workers while helping save the animals in our care.

Cats may not show their emotions as blatantly as dogs, but a recent study tells us they really do love and respond emotionally to their owners.

People who foster orphaned kittens form deep bonds with them as they take them from fragile babyhood to adoption age. Doesn’t it make sense to let those fosterers have a say in who adopts the kittens?

Pet adoption advocates aren’t doing a good job making our case to the younger generation, suggests a new survey from Best Friends Animal Society (BFAS).

Do people who plan and research before adopting a shelter pet end up keeping that pet more often than people who adopt more impulsively? No, says a new study from the American Humane Association.

Who doesn’t love a kitten? Practically no one. Who doesn’t love 1,000 kittens? That’s a different story.

Nothing makes the sleepless nights and anxiety worth it to a kitten caregiver than seeing their
little charges grow up and get adopted. Check out this slideshow documenting the steps from the
earliest days to the happily-ever-afters!