What shelter or rescue group couldn't use more money? Unfortunately, many of them make these common mistakes in their email outreach: 1. Trying to do too much. Every fundraising email needs to have one absolutely clear request for action. This email can't catch followers up on what your group has been doing, ask for help… Learn More

In many communities, relations between animal shelters and veterinary practices are poor or even hostile. What’s going on? What can be done?

Most people won’t read more than the subject line of the emails your organization sends. Here are 3 tips you can use to change that!

The media is a powerful tool to recruit adopters, donors, and volunteers to your animal organization. In addition to crafting good press releases and building relationships with reporters, there’s one more step you should take to get the most out of that tool: creating an online newsroom on your website.

Stress is a leading cause of disease and behavior problems in shelter cats. That’s why Maddie’s Institute has designed a learning track on stress reduction for cats in sheltering environments.

If you want to maximize donations, adoptions, and other support from the people who visit your website, there’s one simple question you should keep in mind: What can you do for them?

There are things rescue groups and shelters can do to make working with private practice veterinarians productive for everyone involved.

Do you know the questions to ask to determine if a rescue organization is operating in the best interests of the animals in its care?

Maddie's InstituteSM has many resources available to orphaned kitten caregivers, helping you save these most vulnerable of animals.  Download and print, or share the infographic on physical and behavioral development of kittens. Or watch our how to videos, whether you are a seasoned foster parent or just getting started saving these orphaned baby lives, these… Learn More