How to tell your organization’s story to the media

The media is a powerful tool to recruit adopters, donors, and volunteers to your animal organization. In addition to crafting good press releases and building relationships with reporters, there’s one more step you should take to get the most out of that tool: creating an online newsroom on your website.

Enrichment and stress reduction for cats

Stress is a leading cause of disease and behavior problems in shelter cats. That’s why Maddie’s Institute has designed a learning track on stress reduction for cats in sheltering environments.

Got kittens? Practical how-to info to help kitty caregivers!

Maddie's InstituteSM has many resources available to orphaned kitten caregivers, helping you save these most vulnerable of animals.  Download and print, or share the infographic on physical and behavioral development of kittens. Or watch our how to videos, whether you are a seasoned foster parent or just getting started saving these orphaned baby lives, these… Learn More

Using Tumblr for animal adoption and advocacy

Can Tumblr help animal organizations looking to expand their social media reach beyond Facebook? Originally founded as a blogging platform, Tumblr combines elements of both blogs and social networks. Users can include up to 10 photos in each post, and can also share videos, text posts, links, and audio files. Unlike Facebook, conversations are not… Learn More

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