Using Tumblr for animal adoption and advocacy

Can Tumblr help animal organizations looking to expand their social media reach beyond Facebook? Originally founded as a blogging platform, Tumblr combines elements of both blogs and social networks. Users can include up to 10 photos in each post, and can also share videos, text posts, links, and audio files. Unlike Facebook, conversations are not… Learn More

More is more on Facebook… for now

Keeping up with Facebook changes can take a lot of time, but some make a big difference in how successful shelters and rescue groups will be in promoting their pets. One recent change is defintely worth some attention. "I used to recommend a fairly light posting schedule for most Facebook pages, even as infrequently as… Learn More

Adoptions of treatable pets are on the rise, thanks to social media

Pets with health challenges are becoming increasingly easy to find homes for, thanks to social media. That's the word from a number of San Francisco Bay Area shelters interviewed for a recent East Bay Express article: One could come to optimistic or not-so-optimistic conclusions about why disabled pets are growing in popularity. But most adoption… Learn More

Shelter workers have more work to do than time to do it

The majority of people who work in animal shelters report they commonly have more work to do each day than they’re able to get done and are frequently required to do other staffers’ work as well as their own.

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