Is your shelter or rescue group missing important  tools that will help get pets adopted? Here’s how to find out! Shelter Pet Project social media manager Christie Keith recently spoke at a shelter medicine conference at Cornell University, where she walked the audience through some of the basic problems she’s seen on adoption websites, and… Learn More

Not all promotion happens before an adoption event. Some of your most effective publicity will happen during it — if your shelter or rescue group is doing it right, that is! Here are five tips to keep you out of trouble, and the pets in luck! 1. Designate a single person to do live social… Learn More

If you’ve never visited your animal organization’s Facebook analytics page, you don’t know what you’re missing. No, not the abject terror of looking at data. You’re missing vital and easily understood information that will help you reach more people with your adoption, fundraising and volunteer recruitment messages. If you want to know when is the… Learn More

Are you making it hard for people to give money to your animal organization? If you’ve ever watched a real estate show on HGTV and seen home stagers go through a house that’s about to go on the market, you’ve probably wanted to yell at the homeowners. Dirty dishes in the sink, unmade beds, clutter… Learn More

Your animal organization has a website, a Facebook page, Petfinder or Adopt-a-Pet accounts, and maybe a few other social profiles. Does it also need a blog? Maybe and maybe not. “The main benefit of a blog over all those other options is the ability to immediately get information posted in a way that itself can… Learn More

Don’t you just hate it when your shelter or rescue group’s Facebook posts about animals in need get a string of comments that don’t actually offer any form of help? If so, you might want to take comfort from a simple peculiarity of Facebook that makes those “useless” comments useful after all. It should be… Learn More

Have you ever gone to share a link on your shelter or rescue group’s Facebook page, and had it come up without an image? Yes, there really is something you can do about that! First, some background. Facebook posts that share a link with a nice, in-focus, full-column-wide image do better than posts that show… Learn More

Is it ever a good idea to tell a sad story about a pet looking for a home? “Far less often than we think,” said Christie Keith, social media manager for The Shelter Pet Project. “But that doesn’t mean shelters and rescue groups shouldn’t ever tell heartbreaking stories.” For those who are still firmly entrenched… Learn More

The only thing worse than asking your supporters for money all the time is not asking them often enough. No one wants to get hit over the head with fundraising pleas all the time, no matter how much they support a cause. But almost never asking your supporters for donations can backfire, too. There’s a… Learn More

Yes, shelters and rescue groups can schedule Tweets in advance right from Twitter itself.