How frequently should your animal shelter or rescue group post to Facebook? “The answer to that question, which I’m asked all the time, reminds me of the old saying about how long your legs should be,” said social media consultant Christie Keith. “Your legs should be exactly long enough to reach the ground.” In other… Learn More
If you've been inspired by our recent post on just how much exposure $5 will get your available pets on Facebook, but aren't sure how to get started advertising on the social network, this post's for you! Creating your advertising account: 1. If you don't already have a Facebook advertising account, create one here. 2.… Learn More
Is Twitter a good place for animal shelters and rescues to spend time?
Think promoting pets for adoption on Facebook is too expensive? Maybe you’re just doing it wrong.
Could your pet adoption efforts use up to $10,000 a month in free Google ads?
There’s a way raging between Facebook and Google-owned YouTube, and some shelters and rescue groups may find themselves caught in the crossfire. Here’s what they can do to fight back!
A very short video of someone bottle-feeding three kittens while they lie on their backs on the feeder’s lap, swaddled in a blanket, is making the rounds of Facebook right now. It’s often being shared by rescue groups and shelters, using its cuteness factor to inspire people to foster orphaned kittens.
Which is better: Sending out a media release for your organization's great animal-related story to a dozen or more reporters in your community, or sending an email to one or two reporters you have a relationship with and who are almost certainly going to cover it? Social media consultant Christie Keith comes from a journalism… Learn More
Has your animal shelter or rescue group been critized on social media or elsewhere online? Here’s what to do.
Taking good pet photos doesn’t require an expensive camera, well-trained pets, or a special gift on the part of the person taking the photos. It just requires keeping a few simple tips in mind.