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Which is better for shelters and rescue groups to post on Facebook: photos or video?

Nothing is more important in getting a pet adopted through social media than a good photograph.

Pet photos are one of the greatest tools we have to get pets adopted online. Between Pinterest and Instagram, which social photo sharing platform is best?

Yes, animal shelters and rescue groups can fight back against Facebook’s latest squeeze on how many of your followers can see your posts.

Can posting on Twitter help get pets adopted, raise money for shelters and rescue groups, and recruit volunteers and foster homes? Yes, says social media consultant Christie Keith, but there’s a catch.

Out of all the millions of social media experts offering advice, no one knows your organization better than you do. It’s time to use that knowledge to make sure your social media efforts on behalf of the animals aren’t being wasted.

Is it ever a bad idea to post to Twitter about your available pets, fundraising events or volunteer and foster home pleas? Absolutely. When there is a major local or national disaster, massive breaking news story (even if it's a good one), or any other event or conversation that's dominating Twitter or the news cycle,… Learn More

Things are looking up (and also down) for adoption groups dealing with Facebook’s recent changes.

Social media is an important tool in finding homes for pets, but that’s no reason to forget that most people head for Google and other search engines when they want to get information about anything, including adopting a pet.