Are you ready to target new adopters instead of the same crowd? Try these three tips!

Can a little pound symbol help find homes for pets? It can if you do it right.

There are things rescue groups and shelters can do to make working with private practice veterinarians productive for everyone involved.

Should your animal organization have a Facebook group? Maybe, says social media consultant Christie Keith.

Do you ever look at cool infographics, shareable memes, and other creative visuals on animal organizations’ blogs and social media, and wish you could do something just as good? You can.

Facebook has made it very easy to increase the reach of a post by letting pages pay to promote them to more people. But shelters and rescue groups should resist the urge to click the "boost" button. Here's why: When you boost a Facebook post directly from the post itself, you have very limited options… Learn More

If you missed the recent Maddie's InstituteSM webcast with social media consultant Christie Keith, Social Media: 6 New Things Animal Organizations Need to Know, you can now view it on-demand. Highlights included: What's going on with Facebook and how it might harm your adopotion efforts What social media platforms you should consider using, but probably… Learn More

Instagram is fun, free, photo-centric, and full of people who love pets. Should your shelter or rescue group be using it?