This 37-second viral video could kill kittens

A very short video of someone bottle-feeding three kittens while they lie on their backs on the feeder’s lap, swaddled in a blanket, is making the rounds of Facebook right now. It’s often being shared by rescue groups and shelters, using its cuteness factor to inspire people to foster orphaned kittens.

How to get pets adopted using Twitter

Can posting on Twitter help get pets adopted, raise money for shelters and rescue groups, and recruit volunteers and foster homes? Yes, says social media consultant Christie Keith, but there’s a catch.

How animal organizations can do better at social media

Out of all the millions of social media experts offering advice, no one knows your organization better than you do. It’s time to use that knowledge to make sure your social media efforts on behalf of the animals aren’t being wasted.

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