Is it possible for animal organizations to increase their revenue from email by 80 percent over the previous year? Absolutely. Just ask Sue Citro, chief digital officer for Best Friends Animal Society. In her presentation at the 2016 Best Friends National Conference, Citro shared how they increased their email revenue a whopping 82 percent year… Learn More
What would happen if low-cost spay/neuter programs weren’t available? In a study published in the Sept. 1, 2016, issue of the Journal of the American Veterinary Medical Association, researchers sought to identify the characteristics of people who used a reduced-cost spay/neuter program. They conducted 1,188 anonymous surveys and 99 telephone interviews with cat owners who… Learn More
What’s the secret to creating and retaining more generous donors? The answer may not be easy, but it’s definitely simple: Make them happy. That’s the word from Mark Rovner, founder and principal at Sea Change Strategies, speaking at the 2016 Best Friends National Conference. The reason it’s not easy, he said, is because statistics for donor… Learn More
If you were at the 2016 Best Friends Animal Society National Conference last month, you probably heard a lot of whooping and hollering from the Booth 205. Yep, that was us! People lined up for a chance to play the Maddie Spin and Win machine and 36 lucky organizations won $500 and $1,000 grants. (Although from inspiring… Learn More
What would you do if a photo of an elderly cat in the last stages of kidney failure came across your social media feed, and this cat was in a shelter near you and needed a foster home for the time she had left? If you’re Brooklynn Smith, you give that kitty what she needs.… Learn More
What’s the scariest thing about change? How hard some people fight it. That was the wake-up call Oregon Humane Society Director Sharon Harmon got when she took a look at how she and others at the shelter were thinking about the people who wanted to adopt from them. Her big Aha Moment? Realizing she herself… Learn More
What’s the definition of the perfect dog? Depends on who you ask. But one thing was for sure – I knew I wasn’t it. Unless the definition was “an anxious ten year old Jack Russell terrier mix who chases his tail and doesn’t get along with other dogs…” but I’m smarter than that. It only took… Learn More
What if someone had genuine useful resources that could help those working with animals in the shelter, rescue and veterinary fields cope with emotional numbness, stress, anxiety and burnout? Someone does: The Maddie’s® Shelter Medicine Program at the University of Florida is enrolling students in its online course in “Compassion Fatigue Strategies” with certified compassion fatigue… Learn More
“Meet Boo-Boo Kitty. Boo-Boo Kitty is 14 years old. She’s got arthritis and she’s in the early stages of kidney disease. She’s also a happy loving cat with a great quality of life. So let me ask you, would you adopt Boo-Boo Kitty?” With those words, Humane Society Silicon Valley president Carol Novello opened her… Learn More
Do you ever find yourself trying to come up with new ideas or wishing you had another “you” in your position at your shelter or rescue? Someone you can bounce ideas off of, share experiences with, and even learn from? Believe it or not, you can! How? By connecting with those in your same position… Learn More