Does your shelter or rescue group struggle with getting press coverage? If so, you’re not alone. Competition for journalists’ time is fierce. Knowing a few tips on how to stand out can help you and your animals get time in the public spotlight. The first step is having a solid press list. This is a… Learn More
Deliah the pitbull was heavily pregnant when she found herself surrendered at an Austin area shelter by her owner. Typically, she would have been spayed, terminating the pregnancy. But Austin Pets Alive! (APA!) heard about her and brought her into their maternity ward instead. It’s a good thing they did, because the world soon fell… Learn More
Is it possible for animal organizations to increase their revenue from email by 80 percent over the previous year? Absolutely. Just ask Sue Citro, chief digital officer for Best Friends Animal Society. In her presentation at the 2016 Best Friends National Conference, Citro shared how they increased their email revenue a whopping 82 percent year… Learn More
Looking for some Fall adoption promotion ideas? Back to school season can be hectic even if you don’t have kids — as anyone who’s ever tried to get their shopping cart down the school supplies aisle at the local supermarket in August can attest. And it can also leave the house just a little too… Learn More
You’ve tried sharing, you’ve tried begging, you’ve tried making them laugh — but that one long-stay pet is just not getting interest from adopters. What’s next? Putting them in the witness protection program, of course. What we mean is that you need to start from scratch by wiping them clean of their current identity and… Learn More
Did you know Facebook has a tool to help stop spam and trolling comments from ever hitting your Facebook page at all? If not, you’re not alone — many organizations have no idea how to use Facebook’s moderation settings to keep inappropriate comments at bay. One reason you may never have heard of this tool… Learn More
He became famous as “the most terrible dog in the world.” Now he’s a therapy dog. How did that happen? When you’re transformed by love, it seems anything is possible. Even for Eddie the Terrible. In celebration of National Anti-boredom Month, we’re dubbing Eddie (now Teddy) the least boring dog in the world! Now happy… Learn More
What’s wrong with how your animal organization is using email? Even in the age of social media, email is the most effective way to communicate with your supporters online. But email marketing databases naturally degrade by about 22.5 percent every year, because people have unsubscribed or because they’ve changed email addresses. How can you fight… Learn More
Why in the world would anyone run a 5k in record setting heat in Arizona? To help homeless cats, of course! The first annual Fearless Kitty 5K run/walk on June 5 of this year was a huge success, surpassing both the registrant goal of 300 and fundraising goal of $10,000. “This turned out to be… Learn More
The last thing you may want is another social media account to manage, but Facebook groups can help shelters and rescue groups do things Facebook pages can’t — or at least, not as easily. Facebook groups are typically organized around an interest, theme, or project. In animal welfare, they can be used to work collaboratively… Learn More