You rescue a pet, only to find they’ve rescued you right back. What happens next? You pay it forward! That’s what Maddie’s Fund® co-founders Dave and Cheryl Duffield did when they sought to honor their Miniature Schnauzer, Maddie, who always made them laugh and comforted them during stressful business times as Dave was launching a… Learn More
Worried your St. Patrick’s Day won’t be magically delicious? Never fear… Fearless Kitty’s MaddieCam Network Channel has it covered! Fearless Kitty Rescue may be a small, all volunteer-run rescue organization, but you’d never know it from the traffic they’re getting on the MaddieCam. After spending their second month of broadcasting within the top three visited… Learn More
Cast your vote for the honor of shelter pets everywhere! The last public service ad campaign from our funded Shelter Pet Project won the Ad Council’s March ADness competition — and now it’s time to vote again. It couldn’t be easier to make sure shelter pets get to wear the crown: just go to Ad… Learn More
Would you like local veterinarians to help foster orphaned kittens for your rescue group or shelter? Would the clinics be more willing to participate if they were offered some PR support? Or are you a veterinary practice that is already fostering kittens, or would like to, but could use some help getting them adopted, as… Learn More
Can Star Wars excitement get pets adopted? Yes; just ask Kylo Ren Cat. When the Monmouth County SPCA noticed one of its available cats resembled the actor who played villain Kylo Ren in the most recent Star Wars film, they quickly renamed him “Kylo Ren” and hit Instagram with his photo, asking, “Tell me this… Learn More
Is reality TV entertaining? How about addicting? Most people would say yes to both. But while this might explain the popularity of ‘The Bachelor,’ we think something else entirely is going on when it comes to the MaddieCam Network! The MaddieCam Network is your go-to destination for watching cute pets and fun activities at shelters… Learn More
Did your true love prove elusive this past Valentine’s Day? Don’t worry! There’s somewhere you can go to find 100 percent guaranteed unconditional love! This magical place? TheShelterPetProject.org. Skeptical? Who can blame you? We live in a cynical age. Fortunately, dogs and cats are never cynical, and will manage to deploy the power of #ShelterPetLove… Learn More
Three of the Internet’s most beloved pets — all formerly in a shelter or rescue group– are teaming up with our funded Shelter Pet Project to help the millions of dogs and cats in shelters and rescue groups across the country find loving homes. Fashion icon Toast Meets World, globally recognized pianist Keyboard Cat and… Learn More
Science has spoken: Watching cat videos is good for human health. It reduces stress, boosts energy, and makes us happier. So how can you turn all those positive benefits to getting cats adopted? In an Indiana University Media School press release for a recent study conducted by researcher Jessica Gall Myrick and published in Computers in… Learn More
This tool can help you find great animal welfare events to attend, create interesting social media content, and get a jump on budgeting, kitten season, and preparing for fire, flood, mud and storm season. It’s the 2016 ASPCAPro Planning Calendar, and it’s free for you to download! How’s that for a Happy New Year tip?… Learn More