Is there anything you wouldn’t do to help a cat get a great home? How about singing and dancing? On Broadway? Fortunately, you don’t have to, because the cast of CATS, one of the longest-running shows in theater history and the only one about cats, did just that when they teamed up with the Shelter… Learn More
Recent updates to Instagram will make it easier for shelters and rescue groups to get out the message about their animals and their organization. The first change is the long-requested ability to schedule Instagram posts in advance. If you’re saying to yourself, “Couldn’t we already schedule Instagram posts?”, yes, you could… sort of. Although you… Learn More
Shelters, rescue organizations, and other nonprofits are asking about changes on Facebook. What can animal organizations do to keep getting their message out? Facebook founder Mark Zuckerberg has expressed concern that people are made unhappy when they’re bombarded with endless news stories and announcements from brands, media outlets and businesses on their personal Facebook feeds.… Learn More
Are you looking for love? Obviously, the answer is to adopt a pet! Are you an animal shelter or rescue organization looking for homes for your pets? Obviously, the answer is to get more people to adopt a pet! It’s a total win-win! And that’s the secret to the guilty pleasure that is the dog… Learn More
It’s one of the most commonly asked questions about social media: How frequently, and at what times, should our shelter or rescue organization post to social media to get the best results for our animals? There are two ways to get the answer to that question. One is to post and carefully monitor the reach… Learn More
It’s easy to believe the stars of Broadways’s fifth longest-running shows ever (and the only one about cats) love cats. After all, without that feline inspiration, the iconic musical and the book of poetry it’s based on wouldn’t exist at all. Now they’ve partnered with the Shelter Pet Project to sing out for shelter cats!… Learn More
A dog named Feathers at Southern Pines Animal Shelter (SPAS) in Mississippi kept getting overlooked by adopters. That is, until she went on a day outing with a volunteer. The organization thought she’d be the perfect dog to trial their new “Dogs Day Out” (DDO) program, and it turns out they were right. “Feathers is… Learn More
If you were hoping Facebook would put a nonprofit advertising program in your animal organization’s stocking this Christmas, you’ll be disappointed. But there’s a lot to love about what the social media behemoth just did to help charities, including animal nonprofits, raise money. Prior to last month, Facebook took a cut of 5 percent off… Learn More
Getting more pets adopted can be more fun than anything else you can do from your chair — and today, we’re proving it! Today, Thursday, December 7, is the The Shelter Pet Project‘s Eighth Annual Celebrate Shelter Pets Day. Originally designated “Shelter Pets Take Over Facebook Day,” its goal was to encourage people to share… Learn More
It’s not your imagination: Facebook is getting tougher for animal welfare organizations, nonprofits, and anyone else who operates a Facebook page. While over the last several years Facebook has emerged as a vibrant platform for promoting pet adoption and reuniting lost pets with their people, recent and long-term changes on the service are making it… Learn More