As animal organizations struggle with Facebook’s increasingly restrictive algorithm, the need to make sure all your eggs aren’t in Facebook’s basket becomes more obvious. One of the often-neglected but best ways to accomplish that is by building and growing your own direct email capability — but how can you do that? While it’s been easy… Learn More

Say you’re a dog named Harvey. Say you’re in the shelter. Say you want to grab the attention of adopters. Now, say you totally suspend all disbelief and imagine you’re a dog named Harvey who’s in a shelter and wants to grab the attention of adopters, and so you make your very own adoption promotional… Learn More

What do foster day trips, social media and adoption holds have in common? They’re all topics being discussed right now in Maddie’s® Pet Forum, the place for 24/7 animal welfare conversation! Here’s what you’ve been missing if you haven’t joined yet: Foster day trips User Finn made available a Doggy Day Out toolkit for fellow… Learn More

YouTube has become the land of the beauty guru, with channels boasting from hundreds to many millions of followers earnestly explaining how best to highlight and contour the face, conceal flaws, and create the perfect brow look. But they all may as well shut down and give up, because Malachi the rescue pit bull has… Learn More

The term “SEO” — for “search engine optimization” — has an almost outdated sound to it in an era when many animal organizations have shifted much of their focus from the web to social media, particularly Facebook, to drive adoptions, donations and awareness. But as Facebook re-conceives how it delivers posts made by nonprofits to… Learn More

Cast your vote and shine a light on pets waiting for homes! Shelter pets are undefeated in the Ad Council’s March ADness — every year prior to this, when the Shelter Pet Project had a campaign in competition, they’ve won. Now it’s time to vote again, this time for the Social Paws campaign, where real-life… Learn More

This little boy is definitely every homeless dog’s best friend! Roman loves dogs and wants them to find homes. He wants that so much he makes adoption videos for them, showcasing their amazing qualities and explaining why adopting one of them would make your life better. In fact, we’re pretty sure if you just do… Learn More

Every animal shelter or rescue organization could use more money, right? One of the most important tools for the care and cultivation of donors is one that comes after they make their first gift: the thank you. Here’s how you can knock yours out of the park. Making sure a donor “thank you” email is… Learn More

Is Google My Business a tool animal shelters and rescue organizations should explore? Absolutely, says Lindsay Layendecker, Senior Manager of Education and Outreach at the Jacksonville Humane Society. Google My Business is a free service that allows businesses, as well as nonprofits, to create customized information, posts, events, hours, and other features to accompany their… Learn More

Is there anything you wouldn’t do to help a cat get a great home? How about singing and dancing? On Broadway? Fortunately, you don’t have to, because the cast of CATS, one of the longest-running shows in theater history and the only one about cats, did just that when they teamed up with the Shelter… Learn More