For animal welfare organizations, it’s often difficult to balance shelter pet marketing with adoption counseling. But with some forethought, these two vital parts of the adoption process can smoothly transition from one to the next. Think of marketing your shelter pets as your Tinder profile, says Monica Frenden, Maddie’s® Director of Feline Lifesaving and Austin… Learn More

Does your animal organization have a long-stay pet that seems impossible to adopt out? Nashville Humane Association shares two success stories and tips that may be just what you need. When Angel Girl was adopted from the Nashville Humane Association in 2007, she was returned to the organization in March of 2018 after her owner… Learn More

What’s cuter than five floppy-eared puppies? How about five floppy-eared puppies being wheeled around in a cart? Nebraska Humane Society found a way to keep their puppies safe, work more efficiently and provide joy with an impromptu puppy parade, just by creating the puppy cart. Now, the puppies can be brought to different areas in… Learn More

The following post is the final in a three-part series written by Kristen Auerbach,Director of Animal Services at Pima Animal Control Center in Tucson, AZ. The final piece focuses on proven strategies to get dogs adopted more quickly. At Pima Animal Care Center (PACC) in Tucson, Arizona, we’ve saved around 91% of the 15,000 pets… Learn More

Last month was a busy one (aren’t they all?), so we wanted to make sure you didn’t miss some of the popular Chew on This blog posts from November. Here you go! Foster pet marketing guide Download, save, print or share our thorough foster marketing guide. This guide has everything a foster caregiver could possibly… Learn More

We all know that police departments have K-9 officers, but why should dogs get all the glory? That’s no longer the case at one Chicago precinct. Gizmo the cat recently became part of the department’s community outreach program. The 8-year-old was living on easy street with his police family, but now he has a job… Learn More

One tiny dog all alone in the shelter… and then a little girl in a tutu wanders by. It’s love. We mean true love. Fireworks, roses, confetti, tiny angels flying around — the whole thing. The best thing. The thing we want to see come true for every single homeless dog or cat (and lonely… Learn More

For the first time ever, animal shelters and rescue organizations across the country are coming together with their communities to get long stay pets into adoptive homes during the Get ‘em Home Challenge! Nearly 250 organizations from 44 states are participating in this 3-month-long contest (shout-out to Texas and California, the states with the most… Learn More

No animal organization wants to come across as spammy. In fact, on some social networks such as Facebook, posting too frequently will work against you. But on Twitter, more is better, and so is repeating yourself. Two years ago, Twitter gave accounts the ability to re-post — known on the platform as a re-Tweet, or… Learn More

Facebook has been implementing so many changes recently that it’s hard to keep track. What does your animal shelter or rescue organization need to know? No, it’s not your imagination: Engagement is down for most Facebook pages. Some types of page are hit harder than others, and unfortunately, there’s no good data for how Facebook’s algorithm… Learn More