Is it ever a bad idea to post to Twitter about your available pets, fundraising events or volunteer and foster home pleas? Absolutely. When there is a major local or national disaster, massive breaking news story (even if it's a good one), or any other event or conversation that's dominating Twitter or the news cycle,… Learn More
Things are looking up (and also down) for adoption groups dealing with Facebook’s recent changes.
Social media is an important tool in finding homes for pets, but that’s no reason to forget that most people head for Google and other search engines when they want to get information about anything, including adopting a pet.
Are you ready to target new adopters instead of the same crowd? Try these three tips!
Can a little pound symbol help find homes for pets? It can if you do it right.
There are things rescue groups and shelters can do to make working with private practice veterinarians productive for everyone involved.
Should your animal organization have a Facebook group? Maybe, says social media consultant Christie Keith.
Do you ever look at cool infographics, shareable memes, and other creative visuals on animal organizations’ blogs and social media, and wish you could do something just as good? You can.
Facebook has made it very easy to increase the reach of a post by letting pages pay to promote them to more people. But shelters and rescue groups should resist the urge to click the "boost" button. Here's why: When you boost a Facebook post directly from the post itself, you have very limited options… Learn More
If you missed the recent Maddie's InstituteSM webcast with social media consultant Christie Keith, Social Media: 6 New Things Animal Organizations Need to Know, you can now view it on-demand. Highlights included: What's going on with Facebook and how it might harm your adopotion efforts What social media platforms you should consider using, but probably… Learn More