This little boy is definitely every homeless dog’s best friend! Roman loves dogs and wants them to find homes. He wants that so much he makes adoption videos for them, showcasing their amazing qualities and explaining why adopting one of them would make your life better. In fact, we’re pretty sure if you just do… Learn More
Every animal shelter or rescue organization could use more money, right? One of the most important tools for the care and cultivation of donors is one that comes after they make their first gift: the thank you. Here’s how you can knock yours out of the park. Making sure a donor “thank you” email is… Learn More
When a little boy with autism named Fraser went into the animal shelter with his mother, Denise Booth, one cat put his paws on him… and for everyone involved, the world changed. The family already had a cat named Toby, and Fraser, who didn’t show an interest in anything else, did seem drawn to Toby.… Learn More
Is there anything you wouldn’t do to help a cat get a great home? How about singing and dancing? On Broadway? Fortunately, you don’t have to, because the cast of CATS, one of the longest-running shows in theater history and the only one about cats, did just that when they teamed up with the Shelter… Learn More
This story takes “who rescued who” to a whole new level. The Rosseau family of Connecticut adopted Duke from their local shelter. Six years later, Duke woke them in the middle of the night, frantic. Because his mom said Duke was usually “insanely obedient,” the fact that he wouldn’t stop his behavior instantly let them… Learn More
Sad? Sick? High blood pressure? Childhood allergies? Lack of social interaction? You’re probably wondering what all that has to do with #FeelGoodFriday. Good question! In this ad, you’ll learn how new prescription strength Dog (bestfriendor) can turn all those problems around with just one simple adoption! The video is the brainchild of The Pet Effect,… Learn More
Every cat needs a little fresh air, sunshine, and exercise… especially when you’re the coolest cat around! Fortunately, this hipster feline’s humans understand his need to have some space of his own. And not just any space, but basically the most incredible multi-level, full-featured, indoor-outdoor feline wonderland ever. In fact, it’s so amazing that real… Learn More
Are you looking for love? Obviously, the answer is to adopt a pet! Are you an animal shelter or rescue organization looking for homes for your pets? Obviously, the answer is to get more people to adopt a pet! It’s a total win-win! And that’s the secret to the guilty pleasure that is the dog… Learn More
Dogs make all our lives better. But what a trained service dog can do for a child facing disability can be a miracle. Little Bella Burton, 11, has Morquio Syndrome, which impairs her mobility. She had not walked in a long time, and it was thought she’d spend the rest of her life in a… Learn More
A person is the best thing that can happen to a shelter pet — especially when that person’s body language is an endless source of entertainment for the pets! In this classic from The Shelter Pet Project, two adopted dogs observe their humans’ flirtatious encounter in the “People Park,” including his sweet moves and her… Learn More