German Shepherd dog using a laptop

Why fundraising for animals can’t be an afterthought

The only thing worse than asking your supporters for money all the time is not asking them often enough. No one wants to get hit over the head with fundraising pleas all the time, no matter how much they support a cause. But almost never asking your supporters for donations can backfire, too. There’s a… Learn More

How to get companion animal legislation passed

Attorney and advocate Ryan Clinton digs into municipal and state-focused legislative topics including rescue-access laws, city No-Kill mandates, banning gas chambers, and regulating puppy mills.

How frequently should your animal organization post to Facebook?

How frequently should your animal shelter or rescue group post to Facebook? “The answer to that question, which I’m asked all the time, reminds me of the old saying about how long your legs should be,” said social media consultant Christie Keith. “Your legs should be exactly long enough to reach the ground.” In other… Learn More

How to advertise pets for adoption on Facebook

If you've been inspired by our recent post on just how much exposure $5 will get your available pets on Facebook, but aren't sure how to get started advertising on the social network, this post's for you! Creating your advertising account: 1. If you don't already have a Facebook advertising account, create one here. 2.… Learn More

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