Are your supporters eagerly opening every email your shelter or rescue group sends? If not, you may want to try these tips.

More than 80 percent of nonprofit organizations are losing out on donations because they’re using outdated websites to handle donations.

If you want your supporters to help your animal organization, you need to stop talking so much.

Would you like to see your animal shelter or rescue group have more donors supporting your work, and inspire your current donors to give more?

Do you want to raise more money, adopt more animals and recruit more volunteers for your shelter or rescue group? Ditch the depressing ads about suffering pets and animal abuse and go positive.