Pretend you don’t work for your animal organization, but just heard about it on Facebook. Maybe you read that there was an urgent need for funds to repair damage from a fire, or to buy a new spay/neuter van, or pay the veterinary expenses of an injured pet. Whatever the reason, click over to your… Learn More
Is it possible for animal organizations to increase their revenue from email by 80 percent over the previous year? Absolutely. Just ask Sue Citro, chief digital officer for Best Friends Animal Society. In her presentation at the 2016 Best Friends National Conference, Citro shared how they increased their email revenue a whopping 82 percent year… Learn More
What’s the secret to creating and retaining more generous donors? The answer may not be easy, but it’s definitely simple: Make them happy. That’s the word from Mark Rovner, founder and principal at Sea Change Strategies, speaking at the 2016 Best Friends National Conference. The reason it’s not easy, he said, is because statistics for donor… Learn More
When the Charleston Animal Society faced a massive scandal after years of high kill rates in the shelter, it might have been the end of the line. Thanks to the courage to recognize and act on its Aha! Moments, the organization and the community it serves have never been more in sync, and the animals… Learn More
Why in the world would anyone run a 5k in record setting heat in Arizona? To help homeless cats, of course! The first annual Fearless Kitty 5K run/walk on June 5 of this year was a huge success, surpassing both the registrant goal of 300 and fundraising goal of $10,000. “This turned out to be… Learn More
Is your shelter or rescue group missing out on one of the most powerful forms of support animal lovers can offer, the donation in memory of a lost loved one? This Sunday is National Pet Memorial Day, a day for those who have lost beloved companion animals to honor their memories. But it’s also a… Learn More
You probably consider your shelter or rescue group to be a nonprofit organization. But when you identify what category your Facebook page should be listed in, is that the designation you choose? The first reason you might want to list yourself as a nonprofit rather than a pet service, community or animal shelter is this:… Learn More
In 2012, a new charitable event exploded on the scene: Giving Tuesday, a day dedicated to the power of grassroots philanthropy and cause support. More than 10,000 organizations participated last year. Find out how your organization can take advantage of the donation power of this worldwide event in a free webinar from CharityHowTo on Wednesday,… Learn More
Are you making it hard for people to give money to your animal organization? If you’ve ever watched a real estate show on HGTV and seen home stagers go through a house that’s about to go on the market, you’ve probably wanted to yell at the homeowners. Dirty dishes in the sink, unmade beds, clutter… Learn More
Does the idea of having millions of dollars to help animals seem out of reach for your shelter or rescue group?