Probably the worst advice ever given in a major motion picture is this: “If you build it, they will come.” At least, it may work on ghosts of old-time baseball players, but it doesn’t work in social media. Just because you have a Facebook page or Twitter account doesn’t mean you’ll get results. You have… Learn More

What do you do if it’s Adopt A Shelter Cat Month and your social media accounts have nothing to share? Borrow some graphics from our funded Shelter Pet Project, of course! These are resized for display only; here’s how to save them to your computer or mobile device: Click on the image to display at… Learn More

You love pets or you wouldn’t be reading this. Ditto, supporting pet adoption. And you probably also love chocolate chip cookies. What do these things have to do with one another? In a classic marketing study conducted back in the 70s, researchers are Columbia University offered their test subjects jars of chocolate chip cookies, and… Learn More

Have you ever tried to manage your shelter or rescue group’s Facebook page via your smartphone and find yourself frustrated that you couldn’t do what you needed to do? With Facebook’s Pages management app, you can — or at least, mostly. The free app is available for both iPhone and Android, and gives you most… Learn More

Want to know the secret to getting a shy black cat adopted, and win over the hearts of thousands in the process? Leave it up to the cat — and don’t be surprised if she decides to take the ice at a professional hockey game! That was the winning strategy for “Lucky” Jo-Pawvelski, a homeless… Learn More

In these days of social media, some rescue groups and shelters forget just how important an email strategy is. Does your organizatation have one? “Email is something that you’re always testing. It’s never solved,” said Amy Starnes, online fundraising manager for Best Friends Animal Society. “One important thing to remember, no matter what kind of… Learn More

Ever wonder what makes a great cat adoption profile? Or better yet, how to acquire all the materials needed for one? “There are two main details that are significant and controllable from a marketing standpoint,” Ashley Ferry, cat foster manager for Austin Pets Alive!, said at the recent American Pets Alive! No-Kill Conference. “The cat’s… Learn More

Can Star Wars characters help get pets adopted? In a land far, far away they can – and do! On April 16, in Kansas City, MO, the newest MaddieCam Network member, KC Pet Project, will celebrate its Third Annual Star Wars Day. No, this isn’t just a really early “May the 4th Be With You”… Learn More

It happens all the time. You come across a photo of a pet on Facebook who’s looking for a home, and you want to help. What can you do besides adopting him yourself? If you’re thinking, “Share the post!”, you’re right. But despite your best intentions, you might not know the most effective way to… Learn More

Can one photo save the life of a long-standing pup? Absolutely, says Summer Huggins, volunteer photographer for Austin Pets Alive! But not just any photo will do. How about beginning a dog’s profile with an abbreviation? Not likely, says Elizabeth Doyle, senior creative copywriter for Best Friends Animal Society. At the American Pets Alive! 2015… Learn More