In this guest post, Kelly Duer, Maddie’s® Foster Expansion Coordinator at Austin Animal Center, shares how The Ventura County Animal Shelter is getting all of their long-stay dogs adopted. Read the post, and then try some of the creative ideas for yourself!  The Ventura County Animal Shelter was in a tight spot: The busiest time… Learn More

There is no animal shelter or rescue group that couldn’t use more fosters, volunteers, adopters, donors, board members and other supporters. Without them, the amount of lives these organizations can save is severely diminished. So, how do you break through the clamoring voices demanding people’s time and attention, and get them to choose you to… Learn More

You’ve adopted a new kitten. How will your adult cat accept the new family member? Maybe things will go well between the little fluffbutt and your adult cat. Maybe not. But the odds would dramatically improve if your older cat could tell the youngster how it is. Share some feline wisdom. Explain how the world… Learn More

Animal shelters and rescue groups need to communicate with their supporters. That’s how you get more volunteers, foster homes and donations. While social media has taken a big slice out of the communications pie, direct email remains a powerful tool to reach people interested in your organization and its work for animals. But just as… Learn More

Is making a video of a dog in your shelter or rescue group worth the trouble? Absolutely, says a recent study published in the Journal of Applied Animal Welfare. In the study, which was conducted in the UK, 735 people viewed video and photos of four shelter dogs: Two were Staffordshire Terriers, representing dogs who… Learn More

The whole premise of our funded Shelter Pet Project is that adoption is fun and rewarding as well as lifesaving. So what better topic to include on #FeelGoodFriday? This public service ad, created pro bono for the Ad Council’s campaign promoting pet adoption, is one of the most popular PSAs in the campaign’s history. After… Learn More

The Nonprofit Technology Network (NTEN) has teamed up with nonprofit social media expert Debra Askanase to develop three free workbooks designed to help mission-driven organizations develop and implement a social media program for their organization. Askanase is the founder of digital consulting firm Community Organizer 2.0, specializing in online strategy and digital engagement for mission-driven… Learn More

Need a little self-esteem boost? Have doubts about your life choices, wardrobe or looks?  Wish you could see yourself through the eyes of love? Los Angeles Animal Services recommends adopting a dog. Traffic officers everywhere agree, in this purely genius pet adoption promotion from 2007. So get out there and adopt, and have a #FeelGoodFriday… Learn More

When the now-Los Angeles Rams were still the St. Louis Rams, star player Rodger Saffold let his soft side show in a heartwarming pet adoption PSA for the Animal Protective Association of Missouri. Co-starring with Saffold was Popeye, a little dog who gave the big guy some advice on acting — and a whole lot… Learn More

Here’s something large nonprofits know: Nothing takes just one day, especially a one-day giving event. That’s as true for animal shelters and rescue groups as it is for the March of Dimes. In fact, the one-day event — whether it’s a fundraiser held in your community, a walkathon, or a cause-related day like Giving Tuesday,… Learn More