Live streaming on social media platforms like Facebook and Instagram can help you create connections with supporters and get the word out quickly during shelter and rescue emergencies, but the prospect of live video can feel daunting. However, creating a successful live stream doesn’t need to be complicated. Jennifer Held, Operations Manager for Norfolk Animal… Learn More
This year has been a year unlike any other with historic levels of foster and adoptions from shelters. Our animals, whether permanent residents or just passing through as foster pets, have served as plus ones to Zoom happy hours, provided much needed companionship and entertainment in this unusual year. Let’s honor our pets with Celebrate… Learn More
Is your animal shelter trying to recruit foster caregivers among the COVID-19 chaos? The Shelter Pet Project has created some light-hearted graphics to help you do just that. Feel free to use the graphics below on your social platforms to spread the word about fostering. (Just right-click, save to your device and then upload to… Learn More
Pets are one of the best (if not the best) parts of the internet, so why not shout it from the rooftops how much you love them? Today’s the perfect day to do it – it’s Celebrate Shelter Pets Day! This year marks the 10th anniversary of Celebrate Shelter Pets Day. Started in 2009 by The… Learn More
Instead of hitting the mall the Friday after Thanksgiving (also known as Black Friday), why don’t you stay home or hit the park with your pet? We affectionately refer to this day as #PetFriday, which we declared back in 2015, after being inspired by REI’s #OptOutside campaign. So what will you do with your best pal? Eat… Learn More
Summers in Nashville are notoriously hot and humid, and this July day was no exception. The temperature hit 94 degrees before noon. Right around that time at Nashville Humane Association (NHA), the power went out. It didn’t take long for the building to begin steaming up. Animals began to pant in the heat. The power… Learn More
What’s cuter than five floppy-eared puppies? How about five floppy-eared puppies being wheeled around in a cart? Nebraska Humane Society found a way to keep their puppies safe, work more efficiently and provide joy with an impromptu puppy parade, just by creating the puppy cart. Now, the puppies can be brought to different areas in… Learn More
No animal organization wants to come across as spammy. In fact, on some social networks such as Facebook, posting too frequently will work against you. But on Twitter, more is better, and so is repeating yourself. Two years ago, Twitter gave accounts the ability to re-post — known on the platform as a re-Tweet, or… Learn More
Facebook has been implementing so many changes recently that it’s hard to keep track. What does your animal shelter or rescue organization need to know? No, it’s not your imagination: Engagement is down for most Facebook pages. Some types of page are hit harder than others, and unfortunately, there’s no good data for how Facebook’s algorithm… Learn More
Recent updates to Instagram will make it easier for shelters and rescue groups to get out the message about their animals and their organization. The first change is the long-requested ability to schedule Instagram posts in advance. If you’re saying to yourself, “Couldn’t we already schedule Instagram posts?”, yes, you could… sort of. Although you… Learn More