Don’t you just hate it when your shelter or rescue group’s Facebook posts about animals in need get a string of comments that don’t actually offer any form of help? If so, you might want to take comfort from a simple peculiarity of Facebook that makes those “useless” comments useful after all. It should be… Learn More
Have you ever gone to share a link on your shelter or rescue group’s Facebook page, and had it come up without an image? Yes, there really is something you can do about that! First, some background. Facebook posts that share a link with a nice, in-focus, full-column-wide image do better than posts that show… Learn More
The only thing worse than asking your supporters for money all the time is not asking them often enough. No one wants to get hit over the head with fundraising pleas all the time, no matter how much they support a cause. But almost never asking your supporters for donations can backfire, too. There’s a… Learn More
Yes, shelters and rescue groups can schedule Tweets in advance right from Twitter itself.
How frequently should your animal shelter or rescue group post to Facebook? “The answer to that question, which I’m asked all the time, reminds me of the old saying about how long your legs should be,” said social media consultant Christie Keith. “Your legs should be exactly long enough to reach the ground.” In other… Learn More
If you've been inspired by our recent post on just how much exposure $5 will get your available pets on Facebook, but aren't sure how to get started advertising on the social network, this post's for you! Creating your advertising account: 1. If you don't already have a Facebook advertising account, create one here. 2.… Learn More
Is Twitter a good place for animal shelters and rescues to spend time?
Think promoting pets for adoption on Facebook is too expensive? Maybe you’re just doing it wrong.
Could your pet adoption efforts use up to $10,000 a month in free Google ads?
There’s a way raging between Facebook and Google-owned YouTube, and some shelters and rescue groups may find themselves caught in the crossfire. Here’s what they can do to fight back!